Web Developers: Promoting Wellness and Fitness


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Health and wellness are constantly becoming a priority for an increasing number of people. Unlike in the past, it’s not necessary to purchase an exercise video or head to the gym to take classes. Instead, smartphones have given consumers the power to track just about every part of their health, do workouts at home, and a lot more. When it comes to app development, wellness and fitness apps are at the forefront right now, and this isn’t expected to change anytime soon.

Increase in Development for Health and Fitness

Over the past few years, there has been a sharp increase in custom mobile app development. During the early stages of smartphone development, there were few health and fitness apps available. Most apps were novelty, tools, or games. With wearables that can connect to smartphones, that changed significantly, and there was an increase in the development of health and fitness apps. The pandemic brought another surge in focus on health and fitness for consumers, leading to more apps and a bigger market share for developers.

Types of Fitness Apps Available Today

Numerous types of fitness apps are available today, and there is still room for more. Apps that offer unique features or functionality will stand out amongst the competition. The main types of fitness apps that developers may look into include the following.

Workout Programs

Working out from home has never been easier. Depending on the app, users can look through various workouts, schedule which one to do when, and even cast the workout videos to their TV to make it easier to follow along from home. Since it’s expected that many people to continue to use home gyms after the pandemic, this is definitely a popular type of fitness app.

Activity Trackers

Activity trackers can be standalone or combined with wearables. They can track distance, time spent doing an activity, weight used, and a lot more. Tracking allows users to see their progress over time and make sure they’re reaching goals.

Food Trackers

Food trackers allow users to keep track of everything they eat during the day. Often, this is done to monitor calories and micronutrients for dieting or as a way to try to eat healthier options throughout the day. Many of these allow for easy tracking by scanning food labels or inputting recipes.

Weight Trackers

Weight trackers allow users to keep an eye on their weight. Though the most common use for this is to track weight loss, it can be used to track weight gain, changes in weight over time, and more.

Symptom Trackers

Those with medical conditions may want to use an app to track their symptoms to keep an eye on their body or to show the doctor during a visit. For instance, those with diabetes can use a digital diabetes tracker to keep track of any data they need to watch or share with their doctor.

Common Features Apps Include

Wellness and fitness apps are all unique, but they do have common features that users appreciate. The ability to make private accounts quickly and easily is important for many users, as are social aspects of the app that allow them to connect with other users who may have similar goals. These types of apps often include ways to set goals and track the progress toward goals, as well as notifications that remind the user to use the app and to keep working on reaching their personal goals. Personalization is crucial for health and fitness apps, as this allows users to get the most out of the app and make sure it meets all of their needs.

Making Money From Fitness Apps

It is possible for businesses to make money from health and fitness apps. A few of the most common ways to do this include the following.

Premium Services

Users will likely check out the app because of the free services available. Premium services may be purchased if desired and can be paid for on a recurring basis or with just a single lifetime membership payment.

In-app Advertisements

Playing advertisements at breaks in the app or displaying them on the screen can be another way to bring in cash. Many users do not like advertisements, however, as they may cover some of the screen or take too long to go away. For these customers, offering an ad-free experience through a paid membership can be a great solution.

Personal Training Services

Businesses may offer personal training services online to customers around the world, and the app can be a great way to do this. Users can connect with a personal trainer easily, paying for the sessions regularly to get help reaching goals.

Today, the number of apps promoting wellness and fitness are growing, and for a good reason. Consumers today are more focused on their health and what they can do to reach personal health goals. For businesses, this means there is still plenty of room to create a health and wellness app that can reach and help users as well as bring in new customers for the business or an alternative form of income. To get started, talk to a developer about the possibilities.