[Guida definitiva] How to Make 6-Figure Earnings and More with Instagram Marketing in 2019

More than two years ago, I woke up at 3:57 and went about my day as I always do.

I took old Bally out for a walk, drank 24 ounces of water, and for my "morning country boy routine," I immediately went back to work.

I didn't know it then, but that day something would happen that would change the way we do business forever.

At the time, I was new to the world of Instagram.I had less than 500 followers, and with my rather technophobic and Ludditian dispositions, I still saw the platform as an exaggerated Pinterest.As a social media platform where the only way to make "real" money was to spend an exorbitant amount of money on paid advertising.

However, many of my high-level mentors had instructed me to jump on the platform and so, reluctantly, I had to.

Later that day, I jumped into the back of an Uber and headed to the airport, thinking I'd spend some time writing and doing my business business as usual.

Until I saw a notification on my phone that someone on Instagram had sent me a direct message.

I opened it and saw that one of my followers was interested in learning more about my business growth seminars and responded with a quick response, without thinking about it.

We chatted back and forth for about five minutes and, before he knew what was going on, he told me, "I'm in… Send me a payment link and let's do it."

I sent the link and, not two minutes later, saw another notification that a payment had been processed for $5,000.

That moment marked the day I went from "dabbling" with Instagram to going ALL IN and using it as one of the cornerstones of my marketing strategy.

Since then, I've continued to build my following for nearly 50,000 people and generate more than $1.5 million in 24 months (spending almost nothing on paid advertising).

And today, I'm going to show you how I did it.

More importantly, I'll show you how you can replicate my success and generate another 6 figures this year with organic Instagram marketing.

Interested?So let's dive in.

Why use Instagram to market your business?

I personally used Instagram to generate over $1.5 million over two years.

My friends, clients, and students have seen similar results:

  • My friend Zander Fryer used my Instagram system to generate an additional $45k/month using the platform.
  • My client and colleague Ron Mourra used my system to go from $0 to $12,000/month in fitness coaching revenue.
  • My friend Jason Capital generates more than $120,000/month from his following.
  • My client Vince DelMonte generates more than 6 digits every year from his 47k following

And the list goes on and on.

Now, these are all certainly impressive numbers, but you can make that kind of money with Facebook, YouTube, email, and even Twitter (well… maybe not Twitter).

So why Instagram?

Let me show you…

Now Instagram boasts one billion total users, over 500 million people from all over the world access the app every day.However, the real power of Instagram lies not in its size, but in the behavior and engagement of its users.

Take a look at some of these statistics to see what I mean:

  • Brands on Instagram have a regular engagement with nearly 4% of their followers compared to 0.1% experienced on Facebook and Twitter (Source: Forrester)
  • 62% of users follow a brand on Instagram (Source: Iconosquare)
  • Instagram is expected to account for nearly 25% of Facebook's revenue in 2019 (source)
  • 1/3 of the most viewed stories come from companies (source)

But most importantly, only 36% of marketers use Instagram to promote their brand (source), compared to 93% on Facebook.

This means that Instagram is not only one of the best platforms to use in 2019, but it is also one of the least competitive.

But Can I Use Instagram to Market My Business?

Invariably, as soon as I start talking about my love affair with Instagram, readers will respond, saying:

Craving!I know Instagram is great for your business… But I sell, real estate, life insurance, feline probiotics, luxury toe clippers, [inserisci un marchio ridicolmente di nicchia] … Can I still make money with Instagram?

My answer is always the same.


Listen, I've helped people in every industry imaginable make money on Instagram.From real estate agents, to coffee entrepreneurs, to a rodeo star selling belt buckles, to your daily business consultant.

Everyone used Instagram to grow their business and everyone was impressed with the effectiveness of the platform.

But to get 6-figure results with Instagram, you need to have a 6-figure strategy.

Let's dive into some of the fundamentals you MUST follow to succeed and profit from Instagram.

The fundamentals of Instagram marketing

There is no one-size-fits-all approach to Instagram.

There are thousands of variables regarding the frequency of publication, timing, videos compared to photos, etc. However, there are proven strategies and principles that, if followed, can make you the next Instagram millionaire.

1. Understand your audience and remember the 7 magic words

The first step to successfully marketing your brand or product on Instagram is to understand your audience and put the conversation in the minds of your potential customer.

The No. 1 key to success on Instagram, and any other marketing channel, is to understand your audience's problems so deeply and deeply that you're able to diagnose their challenges better than they can do themselves.

Because when you understand their problems more intimately than they do, they assume that you must have the solution.

When creating your Instagram strategy, your goal should be to get into the internal conversation that your potential prospects have in mind every day.

I mean it literally.

At this time, take out a piece of paper and a pen and write down every day of the week from Monday to Sunday.

Done?Big.Here's what you'll do next.

Next to every day of the week, I want you to write three things.

  1. What's going on in your average customer's life that day?
  2. What emotion are they experiencing?
  3. What result do they want?

Here's an example using a health and nutrition coach:

  • Monday: "Start fresh" on their diet.Feeling motivated.Wants to stick to their diet 100% this week
  • Tuesday : still going strong.They feel determined to stick to their diet, but the stress of work is making it difficult.
  • Wednesday: fight.They stayed true to their diet, but only seconds after they gave in.
  • Thursday : frustrated.Last night they ate junk food and feel defeated.
  • Friday: anxious.They want to hang out with friends, but are worried about not being able to stick to their diet if they do.
  • Saturday: sorry.They not only eat a chicken last night … They had eaten all of them.They feel disgusted with themselves and want to stop the cycle of failure
  • Sunday: resolute.They made a mistake but they are ready to get back on track.

Using these events and emotions as a guide, you can now inform your content creation strategy to talk about the unique challenges and challenges your customers face every day of the week.

For example, you can create the following collection of content to meet your customers' needs.

  • Monday: Motivational post encouraging them to eat healthy foods this week.
  • Tuesday: stress management place.Talk about the relationship between stress and food and how they can better manage stress to avoid eating uncontrollably.
  • Wednesday: Give them permission to "cheat."Provide healthy alternatives to their most enticing foods so they can have their cake and eat it too.
  • Thursday : Pick me up post. Remind them that a bad meal doesn't interrupt their week.Encourage them to stick to their diet even if they were wrong yesterday.
  • Friday: how to publish.Teach them how to eat the right foods when they go out with friends and organize their meal so they can have fun without ruining their goals.
  • Saturday: refund place.Remind them that no matter what happened last night, they can still achieve the goals they want.
  • Sunday: post "Why".Remind them that their goal of eating healthy isn't just to look good… is to be their best self.

Do you see how powerful this strategy can be if applied correctly?

When you gain a deep and intimate understanding of your customer base and can talk about their specific challenges as they occur, they'll start texting you saying, "It's like you can read my mind!"

Remember, when you can insert the conversation into your prospect's mind and diagnose their problems better than they can themselves, they will not only know that you have the solution, but they will do everything they can to get it out of you.

2. What to post on Instagram

Now that you have an understanding of the framework behind your content strategy, the next question to answer is, "What the heck should I post in the first place?"

Pictures of my last meal at Chipotle?Photos with my wife and children?Training images?Video of myself making donuts in my new car?

Not quite…

While there is no hard and fast rule stating that you should post the xyz number of all quote messages, or how-to-video, or selfies, there is a simple formula to help determine what kind of content to share.

The PVS formula

I once saw a guy who posted an image like THIS on his Instagram:

Now, the gentleman in question was a health and nutrition coach and was (attempting) to share the importance of proper hydration with his followers.

And, for whatever reason, he thought posting a photo of an empty glass on his page was the best way to do it.

Here's a video where I analyze it for you:

Now here's the thing…

Not one on Instagram cares about an empty glass of water.I know, I know, the most 'liked' post of all time was a photo of an egg.

But you can't bring likes to the bank, and posting aimless content of your favorite meal or water ship is not a strategy that will get you to 6 figures.

When you post content like this, you use Instagram as social media instead of business media.You're treating it as a hobby or personal research instead of a proven business marketing strategy.But social media will never make you a dime.

Watch this short video in which I explain the difference between social and business media:

Instead, you'll create corporate media and follow what I call Formula PVS.Which stands for intentional, valuable and shareable content.


Every post, video, and story you share on Instagram must have a purpose.

Are you trying to motivate your followers?Convince them to click the link in your bio and share their email address?Do you sell them on your latest offer?Educate them on an important topic?

For example: In this post, my purpose is to share powerful time management strategies to help my followers be more productive.

In this video, the purpose of my post is to 1) share a powerful email marketing strategy and 2) establish credibility and authority to encourage my followers to work with me.

And in this, my only goal is to acquire new contacts for my business growth seminars.

Before you click "publish" on SOMETHING, ask yourself first…

What is the purpose of this post?

Unless your posts have a well-defined purpose within your strategy, you'll never get the traction you want, and you'll never monetize the followers you acquire.


In addition to serving a specific purpose, your content must have a unique value to your audience.

It must attract people's attention and help them better understand a problem they are facing or reformulate a specific challenge they may have on that day.

Think of Instagram the same way you would a blog post.

Anyone can create a short article detailing their "7 Tips for Success" in which they churn out tired old clichés that have no real impact on the reader.But the best writers, folks like James Chiaro, Mark Manson, and James Altucher, all know how to provide uniquely valuable content that their readers can't get anywhere else.

On Instagram, you have to do the same thing.

Here's an example from my page where I gave contrarian and valuable advice that my followers won't find in many other places.

And this…

Always ask yourself… Does the content I'm about to share have a unique value to my audience?He will be able to stop them halfway and give them the "aha" moment they have been looking for all week.

If the answer is "no," then it's time to go back to the drawing board.


Finally, your Instagram content needs to be shareable.It has to be the kind of content that people not only love, but feel compelled to share with the people they care about most.

Creating shareable content depends on two main factors:

  1. Design
  2. Message

By now you already have the message down.But it's equally important to create an aesthetically appealing design for all your posts that encourages people to share it with their friends and followers.

For example:

Or this…

While these types of mail may not generate immediate revenue, they expand your brand's reach and following, and attract new leads to your business that you can later convert into paying customers.

Bonus: Use Carousel messages

One of the easiest ways to guide your IG engagement through the roof and keep your followers on your account is to use the "Carousel" Messages to tell stories.

By filling all ten slots in a carousel post with images and text that tell a story, you'll keep your audience engaged with your post longer and place the almighty IG algorithm.

As my friend Joshua Johnston used to say:

" Fill ALL 10 slots with images that tell a story.For example, check @davetalas on IG.It is destroying the narrative game on IG right now using all 10 slots.The algorithm loves it because it keeps people engaged on the platform longer because how long it takes to get through all 10 photos. "

These posts are easy to create and will increase your post by 2-3 times as you drive more leads to your biggest offer.

Aim for 2-3 storyselling carousel posts each week and you'll be amazed at how fast you can increase your gram.

3. Use grid 5 × 5 for endless content

Now that you've figured out the kind of content that will allow you to turn Instagram into a money-printing machine, the question you're probably asking is, "Wow Craig, this sounds great… But I don't have that much content to share!What should I do when I run out of ideas for new content? "

And that's a valid concern.

However, I developed a simple tool that allowed me to extract powerful content quickly and easily without having to find a new perspective or idea every week.

It's called 5 × 5 Content Grid and it goes like this:First, you will draw a 5 × 5 grid on a piece of paper and brainstorm the five most important topics, lessons or strategies you always teach or the five questions you are asked most frequently.

For example, I recently helped one of my clients, a naturopathic doctor who specializes in skin care/acne reduction, with this process.

Its five were:

  1. Lighten the skin from the inside
  2. Foods to eat for clearer skin
  3. Topical skin treatments
  4. Hormonal acne
  5. Stress-related skin problems

After determining the first five lessons, you will brainstorm the five most effective ways to teach this content.

Continuing the example from above, my client's top five were:

  1. History
  2. Case Studies / Success Stories
  3. Facts and statistics
  4. Overcoming myths
  5. Examples of celebrities

Next, you'll put your five hot topics at the top of the grid and the five best ways to share that content on the side of the grid and then put a small note about your content in the remaining grid boxes.

For example: "A fun fact about how __% of people get unlocks when they eat food xyz… And here's what to do instead."

And that's it!

If you complete this exercise at the beginning of each month (it should take less than 15 minutes) you'll have 25 ideas for unique, high-value content that you can share with your audience to more effectively build your brand, produce celebrities, and grow your bottom line.

Then, once you've tested different content topics and teaching styles, you can regularly republish the highest performing content, simplifying the process and allowing you to pump out even more killer content every week.

4. Be authentic and consistent

So you gained a deep and intimate understanding of your audience, implemented the "PVS Lens" in your content creation strategy, and started using the 5X5 grid to create an infinite number of valuable posts to share with your audience.


But there are two more pieces in the puzzle that need to be implemented before you can achieve 6- or 7-digit success with Instagram.

The first is authenticity.

I see so many entrepreneurs today attempting to imitate and copy other successful influencers on Instagram.They'll post the same infographics, record the same videos, share the same quotes, and even emulate other people's personalities in their Instagram stories.

But, in the long run, this strategy never works .

Your followers don't want a toned-down version of Gary Vaynerchuk.They want you to present yourself authentically.

For example, unlike most of the popular Instagrammers out there (think Bedros Keuilian, Gary V, Jason Capital, Grant Cardone, etc.) I don't use profanity in my videos.

Sure, if the mood hits me you might hear me utter a lonely "tough" or "no way to hell," but long ago I made a commitment to be the kind of person who doesn't use excessive vulgarity to get results.

Not because I believe there is anything wrong with an atomic bomb barrage to wake up the audience… Because the excess of vulgarity is inauthentic and misaligned with the man I want to be.

But you?What are the unique elements of your personality that make you "you"?What it means to you to be authentic.

Do you like trivial or obscure jokes?Use them in your stories.

Are you a philosophy fool who could discuss Kantian ethics for hours without getting bored?Insert it into your posts.

Do you like ridiculously expensive coffees, zebra print cuddles and keto pizza?Then talk about it!

Be authentic and do everything yourself. Because at the end of the day, YOU are the reason why people follow your Instagram.

But in addition to authenticity, you also need to have a high degree of consistency within your Instagram strategy.

You can't publish one content type this week and another type the next, or publish five days a week and then publish only five days a month.

You need to create and implement a consistent strategy in which messaging, frequency, and style of content all follow the same guidelines and general rules.

When you look at my Instagram, you'll see that I place specific posts on specific days at specific times and with a specific aesthetic.

By constantly showing up in your follower's feed, you will start building more KLT (love knowing and trust factor) and that's when money can be made.

5. Batch, automate, outsource to add 10 hours of free time to your week while IG domains

I'll let you know a little secret.

Even though Instagram is one of the platforms that generates the most revenue for my business and even though every week I publish dozens of photos, videos and stories …

… I spend less than seven hours a week on Instagram.

Through the intentional use of software and team members, I have created a simple but highly effective system that allows me to dominate Instagram without Instagram dominating my life.

Here's how it works.

1. Lot

Instead of attempting to create new Instagram content every single day, I set aside three to five hours a week to record 5-6 stories, some IGTV videos, and write ideas for specific listing posts and listings.

By creating all my content on a specific day, I am able to flow in and double my productivity, and I recommend you do the same.

Set a specific day and time on your calendar each week where you can spend 3-5 hours recording stories and creating post ideas (which you'll outsource).Then, throughout the week, use the next two steps to automatically publish that content so you can focus on a high-level strategy and even bigger profit levers.

2. Automates

If you're just starting your business, you may not have the resources to hire a full-time social media assistant like me… All right.

There are dozens of tools and resources you can use to automate 80% of your Instagram content so you can focus on other aspects of your business.

My team uses a tool called Later to schedule each post, and at just $9/month for their simplest plan, it's one of the most effective and affordable tools out there.

Within minutes, you can grab all the content (except your Instagram stories and IGTV videos) you've batched up and set it to publish at specific times during the week.

It also gives you access to a suite of monitoring and analytics tools to help you determine the ideal time to post to your specific audience.

Whether you opt for Later or another tool like Buffer, HootSuite, or Agorapulse, using an automated tool to plan and track the performance of your content will allow you to free up your schedule by dominating the gram.

3. Outsource

For the first 18 months of my "career" on Instagram I personally uploaded every story and video.Every morning, the first thing I would do was open my Instagram, post my story, and then… proceed to lose 30-45 minutes getting lost in the sea of content and new posts. Now, not only was it a terrible way to start my days, but it was an unnecessary distraction that prevented me from doing my most important job.

Today, however, I will rarely open my Instagram until 10am.

My new assistant uploads all my stories, creates most of my new posts, and analyzes the performance of each piece of content to ensure we're making positive progress.

And by doing so, it saves me 10-15 hours a week.

Although you work for me full time and receive a competitive salary to handle all my social media marketing, you don't need a full-time social media manager to grow your Instagram follower quickly without selling your soul to do so.

For around $1,000 a month (potentially less) you can find a fantastic assistant on Upwork, Freelancer, or even Craigslist.

And if you pay someone simply to upload your stories or create post graphics or write your own subtitles (or all three), the more effectively you can outsource, the faster you'll be able to grow.

Now that you have a basic understanding of the overaching strategy behind your Instagram marketing, it's time to talk about how to build a HUGE following… quickly.

Bonus: Check yourself

Like any component of your business, succeeding on Instagram requires constant re-evaluation and optimization.

No matter how well you are doing, there is always room for improvement and there are many ways to improve.

At least once every 2-3 months, I encourage you to do a "personal audit" of your Instagram where you ask yourself:

  1. What am I doing right?
  2. What can I do better?
  3. What am I missing?

For example, you can check my verification of my Instagram by clicking here.

To take it to the next level, I encourage you to hire an Instagram expert who can check your account once every quarter.

Sometimes, it's the simple things you don't know that are holding you back from 6-figure iPhone income and by getting objective external goals on your social media and business, you can quickly fill in the gaps in your strategy and quickly increase your profits.

How to Build a HUGE Fast Following

Beautiful graphics, compelling stories, and captions that might make Hemmingway cry are all great.

But if you don't have a sizable number of followers who see and interact with the content you're creating, you'll have a hard time earning the revenue you want.

Luckily, growing your Instagram follower base isn't as difficult as you might imagine.

You simply need the right strategy to scale quickly.

After going from 500 to nearly 50,000 followers in less than two years, I've identified some key levers you can leverage to grow your account and revenue faster than you ever thought possible.

1. Use Instagram the way Instagram wants

Instagram, like any other major online platform, uses a specific algorithm to determine who is being seen and who is not. Unlike Google, however, their algorithm isn't as simple as "Post valuable content and get people to share it."

Even if they do put a prize on the content quality content that is valuable, proactive, and-the shareable determining factors in the 'algo' go far beyond.

I recently sat down with one of the best IG marketers on the planet (a gentleman who is regularly flown to super secret "Ig Influencer" conferences with celebrities and company executives) and he told me this:

"Your content is important.You must have a lot of shares, saves and comments for Instagram to share your stuff… But they also want to see that you're using all the features on their platform, many of them every day. "This means that to grow your following as quickly and easily as possible, you need to use all the features Instagram has to offer.

In particular, you must:

  • Post photos/videos every day
  • Use IGTV 2-3 times a week
  • Share stories daily
  • Go live once or twice a week
  • DM your followers
  • And comment on your posts

Instagram promotes and encourages users who are fully engaged with their platform and penalizes those who seem to "play" their social media channel to make profits.

By showing up every single day, using all the available features, and staying actively engaged with your followers, you'll find that your account grows much faster than you previously thought.

Note: It should be obvious, but you should NEVER buy followers, likes, or engagement.Instagram will know and your account will be closed.Just don't do it.

2. Use hashtags wisely

One of the most common mistakes Instagram novices make is the irresponsible use of hashtags.


Hashtags matter and matter a lot.But they are a double-edged sword that can serve to damage your standing accounts as quickly as possible.

The most common way new "grammarians" get into trouble is to reuse the same hashtags again and again and again.

When you do this, you can become the recipient of what is commonly called the "Shadow Ban."Which is simply a fanciful and scary way of saying that Instagram will penalize your account and reduce the organic reach your posts receive.

Fortunately, there are some simple rules that, if followed, will allow you to maximize the performance of your posts while avoiding potential shadow bans.

To execute this strategy effectively, we recommend using a tool like Flick or another search tool that will allow you to find new hashtags without spending more than 20 hours rummaging through Instagram.

1. Use different but relevant hashtags every dayThe first and most important rule of hashtags is to use new and relevant hashtags every time you publish a post. Enter the work (or outsource it) to identify hashtags that are truly relevant to the content you share and cycle through the different tags on a weekly basis.

Avoid abusing the hashtags themselves (such as #entrepreneur or #successmindset) and base your selection on their relevance, not just the size of their following.

2. Use 10 or fewer hashtags per post with a similar following to yours

Using too many hashtags will make your posts spam and reduce the reach of your content.A general rule to follow is to use 10 or fewer hashtags (in the post caption or comments – it doesn't seem to make a difference).

In addition to using 8-10 relevant and different hashtags per post (and 2-3 hashtags per story), you need to make sure that the type of hashtag you use is designed for maximum reach.

In particular, 80% of the hashtags you use should be similar in size to your account.

For example, at the time of writing this article, I have about 50,000 followers on Instagram.This means that the 8/10 hashtags I use should have a following of between 35,000 and 65,000 people.

We will also try to embed at least 1-2 hashtags that have 10-20 times what I do (from 500k to 1,000,000 people).If a post performs exceptionally well, these "long shot" hashtags will allow you to maximize Instagram's algorithm and see your content from hundreds of thousands more people than they would otherwise.

3. Make sure your hashtags are recent

When my assistant started using the aforementioned hashtag strategy (which was shared with us by one of the leading Instagram agency owners on the planet), we found that our reach was, inexplicably, decreasing.

I called my friend for help, and after verifying our account for 2-3 minutes, he identified the mistake we were making.

While it's important to make sure you're using enough hashtags that are relevant and sized appropriately for your account, it's equally important that the hashtags you use have more recent posts .It doesn't matter how targeted your hashtags are.

If people don't actively search and post with that tag, your content won't appear.Period.

Ideally, you want to make sure that any tags you use have been used by at least 3-5 people on Instagram in the last 24 hours.

By using new, relevant, appropriately sized, and recent hashtags, you'll get 10 times more visibility on your posts and grow your following much faster.

3. Find opportunities for each other

A simple and relatively simple way to quickly increase your content's exposure and grow your brand is to identify other Instagrammers in your industry with a similar later size to yours and exchange repositories.

Just like blogging guests or sharing a link to someone else's website in an email, this strategy allows you to organically grow your audience by saving someone else's audience.

The easiest way to perform this tactic is to search for hashtags you use regularly in your posts and find 15-20 other influencers who are similar in size to yours.

Start a conversation in the direct message and ask them if they would be willing to repost for a repost.About 60% of the time, they will agree and you can gain over 500 new followers in a single day.

It's important to note, however, that many Instagram "celebrities" buy followers from other countries or target demographics that aren't consistent with yours.

To ensure you get the best possible results from this strategy, I suggest you ask for a screenshot of the other demographics of the "grammars" before agreeing to repost their content.

Although the data is quite limited, a quick screenshot from their Instagram Insights will allow you to make sure that the majority of their followers are from the country where you operate and match your target demographic.

4. Producing celebrities

Whether or not you like growing your business (not to mention your life) becomes easier once you've reached a certain level of celebrity in your world and industry.

Sure, you might have a hard time getting past the airport or your local Whole Foods unnoticed, but the positives of fame far outweigh the occasional encounter with the entrepreneurial paparazzi.

And by far the easiest way to increase your fame is to spend time with other famous people and use their status to build your own.

While this might seem "impossible" to many of you, it's important to remember that fame is relative in 2019.

If you have 1,000 followers on your Instagram profile, spending time (and taking photos) with someone who has 5,000 is more than enough to "borrow fame" and grow your following.

Whether you need to invest in a mind, as I did with Grant Cardone, or show up at a live event, or hire a coach, or volunteer to work for free, find a way to bypass the people who have your followers and leverage their audience to build your own.

For example, I recently put aside my student Jason Capital and filmed a testimonial for one of his programs knowing that his audience of over 100,000 people would see me on video and that many of them would follow me and become paying customers.

He received a killer endorsement and I "borrowed" some of his fame.It was a win for both of you and an easy tactic you can use to increase your fame.

5. Interact with your followers

Finally, to grow and monetize your followers, you need to interact with your followers.

You can't just post quality content and optimize the technical aspect of your account by ignoring the people who follow you.

Remember, all business is relationships.  

And if you're not cultivating a relationship with your followers by engaging with them in comments, Instagram lives, and DMs, not only are you failing to cultivate one of your most valuable assets, but you're inviting the wrath of Instagram's algorithm to your account.

Does this mean you have to spend every waking hour responding to comments or writing long-winded direct messages?At all.

However, it does not mean that you should follow two basic rules.

  1. Reply to all comments that new posts receive during the first hour: You don't need to reply to all comments , but you do need to reply to all comments published within the first hour of publication of the post.
  2. Direct message every day: Whether you're reaching or replying to your followers, you should use your direct messages every day.While it's something as simple as following up on a comment within your DM, this goes a long way toward showing Instagram that you're "serious" about their platform.

If you do, you will not only get the favor of Instagram, but also the favor and respect of your followers.

Instagram Monetization

Now that you have a basic content creation strategy and understand the basics of growing your following, there's just one last question to answer…

How the heck do you make money from this thing?

Fortunately, the answer is much simpler than you can imagine.

1. Optimize your bio and use retargeting to maximize your profits

Your bio is your opportunity to give your followers the "elevator step" of your brand and business.

Keep it simple but personal by sharing it.

  1. A little about who you are
  2. The exact benefit you give customers
  3. A link where followers can learn more about you or buy a product

For example, here's the bio I've used for the past six months to constantly drive new contacts in my social story sales program:

Here is another example of Lewis Howes:

And one more from Ramit Sethi:

Right now…

Having a great bio is one way to make money on Instagram.But in itself, it's simply not enough.

To take this strategy to the next level, you'll call your technical team (or pull up Google) and ask them to install a Facebook retargeting pixel on any page you send your followers from Instagram to.

Then, you'll set up a low-budget Facebook ad to retarget visitors and continue selling them on your main offer or magnet.

This simple strategy greatly increased the number of leads generated by my business and allowed us to close several thousand dollars in new sales from a relatively nominal ad spend.

2. History Sell exclusive offers

In addition to using your bio link to drive new customers and customers to your business, you'll leverage Instagram's Stories feature every day to make exclusive offers to your followers.

There are a few different structures you can use to profit from your Instagram stories.Here are some of my personal favorites:

1. The story of "How To"

In this story, you will teach your followers how to do something related to your niche.

For example…

  • A nutrition coach could prepare an instructional meal video
  • A business coach might share a story that teaches simple lead generation strategies
  • An e-commerce company might share a video explaining how to do something related to their product (for example, a coffee company sharing a story explaining how to make Joe's perfect cup).
  • A financial advisor might share a story about common personal finance mistakes.

And the list goes on.

When used in conjunction with the "conversation in the minds of your prospect" and the three-step CTA I'll teach you in a minute, these stories can be powerful revenue-generating assets that allow you to share your expertise, establish credibility, and close new customers.

2. Another great style of story you can use to produce celebrities, build your authority, and make your offer is the "behind the scenes" story.

As far as the name may suggest, this is a story where you take your followers behind the scenes of your life.

For example, you could show them your morning routine, accompany them during the typical breakfast, share your workouts, or record a short clip during a coaching call or podcast interview.

Here's an example of a YouTube video I recorded using this exact story style (bonus tip: reuse YouTube videos into Instagram stories for even more content)

These stories further establish the KLT factor and build an even greater relationship with your audience.Of course, make it easier to close new customers in the future.

3. The story of "Rant Mode"

I love these.

Every niche and industry is full, for lack of a better term, bsYou have business consultants, fitness gurus and life coaches who offer terrible advice that actually impedes people's progress and makes it harder for them to achieve their goals.

And from time to time, a welcoming rant on these topics will not only help your followers identify a better strategy for solving their problems, but will also make you look more like an expert for your contrarian position.

A great example of this is my "Anti morning rant" (you can read my essay on this topic here), where I point out how so many people lose the most precious hours of their day in a perverse form of procrastination that does little to improve their lives.

I suggest instead following the "country boy routine" where you wake up, drink some water or a green smoothie, shower and get to work right away.

The meditation, journals, and affirmations are all great.But you can immerse yourself in these things more fully and benefit more deeply when you engage after your most important work has been completed.

Every time I publish this story, in the following days I will receive dozens of direct messages from people who have tried my contrarian routine and LOVE.And many of those people later become paying customers in my highest ticket offerings.

Here's another example from a YouTube video I refeatured in my Instagram story:

Identify a topic or trend in your industry that you off and repeat to us.

If you do it right, your audience will love you for it.

4. Thelast type of story you'll want to put in your editorial calendar is the case study story where you have a successful client directly share their story or share their story with your followers.

While these stories typically get less engagement than the other types I've shared with you, they're often the determining factor in getting customers out of the barrier and getting them to take action on your offer.

When they get a chance to see the specific results you've helped someone else achieve in their life, they'll get the wheels of their subconscious and think to themselves, "Dude, I want to get results like that."

However, to turn this story into cash, you need to structure it correctly.

In particular, you or your customer must share:

  1. Where they were before they started working with you: paint a picture of all the pain they were experiencing in their lives.Share the solutions they tried unsuccessfully and the problems they were facing that drove them to work with you.
  2. Why they were skeptical: Ask your client to state reasons why they didn't believe working with you was a good decision.This will not only add a layer of "reality" to your story, but help potential customers further identify with the "hero" of your case study.
  3. What results they got / where they are today: Ask your client to share the results they achieved by working with you.What problems have they solved in their lives?How are they better than your product or service today than they did before you implemented it?
  4. Who they recommend your services/products to: Listen, what you offer is not suitable for everyone who follows you.All right.By having your successful customer share the specific type of person who should benefit from your offer, you'll eliminate bad customers and make sure you're only attracting the people you really want to work with.

Here's an example of the case study in action:

Now that you're creating compelling and highly searchable stories, the next step is to end them with the three-step call-to-action to convert followers into paying customers.

3. Use the CTA in three steps

The most common mistake I see making on Instagram is that they don't give their followers a chance to buy.

They don't tell them what they offer, how they can get it, or why they need to get it now.

But YOU will not make this mistake because you have this guide.

At the end of every post, video, IGTV, and story you post, you'll end up with a three-step call-to-action that you tell people.

  1. What are they getting: what problem can you solve for them?What offer or solution do you have that will eliminate their greatest pains?
  2. How to get it: do they have to scroll up?Click the link in your bio?Go to your website?Send a DM?Where they need to go to take advantage of the offer.
  3. Why do they HAVE to get it now: do you only have a few points left?Are you closing your course registrations?Running out of inventory?Add scarcity to your offer and explain to your followers why they MUST act today.

Here's a video where I dive into the call to action in three steps even deeper.

With your active call to action, you're now well on your way to your first 6 or 7 figures on Instagram.

4. The Blunt Post

One of the easiest ways to get an immediate injection of money into your business is to use something I call "Blunt Post" and it goes like this…

  1. Create a post on Instagram
  2. Tell people exactly what you're offering in the post image
  3. Tell people how to get it in the post description

For example…

That's all.

Simple, I know.Almost too simple to work.

But here's the thing… people who follow you on Instagram want to work with you.They want to have the lifestyle you have and enjoy the results you enjoy.

But you have to make the offer.

I've had clients using this post style to earn $4,000 in 24 hours and have personally used it to close more than $15,000 in new coaching clients in less than 2 days.

Cut the lint and get to the point.I promise, your audience will thank you.


Instagram is, by far, one of the most underutilized and boosted marketing strategies in 2019.

But you need to act NOW and start building your following while the competition is relatively small.

To help you on this journey, I've put together a crash course called Instagram Social Story Selling System where I'll teach you EVERYTHING I've learned going from 500 followers to nearly 50,000 and more than $1.5 million in revenue.