Two approaches to create awesome titles for your blog and YouTube videos (you won't believe what happens next)

The good news is that virtually anyone with an internet connection can have an online voice.The bad news is that virtually anyone with an internet connection has an online voice.Everyone is vying for everyone else's attention.Everyone is looking for those likes, those views, those click-throughs, so how do you interrupt the signal through all that noise?

The reality of the situation is that if you're hoping to attract traffic (or views) via social media platforms, you'll always be at the mercy of their algorithms.This also applies to positioning on Google and other search engines.And even if you were to break through that algorithm and put your content in front of the actual eyeballs, many of those eyeballs will only see your title (or maybe a thumbnail image).You need to overcome another barrier and capture the interest of your audience right away.

Several experts, apparently borrowing much of their inspiration from Buzzfeed and similar types of "viral" websites, have speculated that the headline's main formula looks a bit like this:

Number + adjective + keyword + rational + promise

With the tongue firmly planted in the cheek, the title of this same blog post was partly inspired by that formula.I'm sure you've noticed.And if you've read this far, it means that the title probably worked.If I had to stick a little more strictly to the arrangement of that "final title formula," I might end up with something like:

2 Awesome Blog Title Formulas to Attract Readers and Blow Up Your Traffic Numbers

Even if you were to reject this "definitive" formula for a moment, what you'll find is that you ultimately have one of two main choices when it comes to writing an attractive title for a blog post or a title for a YouTube video.And these two choices really depend on who you're trying to attract to the content in the first place.

The keyword-rich SEO bait

When you have a relatively smaller audience (and, let's say, everything is relative) and your goal is to attract new readers, new subscribers, new followers, and new fans, then you really need to frame your headlines and titles in such a way as to appear in those search results.

I know.If you live for Google, you die for Google, but this is also the reality for the vast majority of online content creators, even if they have a larger audience.You need to be noticed.You need to meet these algorithms so that your content appears when people are searching for something.

Want to attract people interested in visiting Taiwan to your travel blog?Well, thankfully, it's best to include some keywords relevant to the searches people would do when thinking about taking a trip to Taiwan.There are many ways to research these keywords, from Google Trends to Ubersuggest.These are a great way to drill down into longtail keyword strings as well.

The point is whether you're writing the title of a blog post, YouTube video, Kindle ebook, or any other online content, strategic keyword inclusion in your headline is how you're most likely to get noticed by people who don't know you or don't follow you already.

The sensationalist Clickbait Teaser

At some level, when you already have a large audience, you may not need to resort to the above strategy.That's because you're not necessarily trying to please the algorithm gods, because your biggest source of traffic isn't coming from search; It comes from people who already follow you or sign up for you.

What you want are views, clicks, likes, comments, and other forms of engagement.Traffic and views are good, and this affects the system so that your current and future content is more likely to show up again in their feeds.

Someone like Casey Neistat might be a good example of this when it comes to YouTube.He doesn't really need to include keywords in his video titles, because he doesn't necessarily search for that search traffic.Instead, many of his videos have what you might call "clickbait" headlines, along with "clickbait" thumbnail images.

Many of his videos have short titles that don't really say anything, like "IT FINALLY HAPPENED!! " AND "A LAST ATTEMPT.. " They could be sensationalist or tantalizing; The point is that they should tickle your curiosity to the point where you can't help but click and watch the video.If you sign up, you're already a fan.You already know who he is and what to expect.All you need is the last little tap.

One for you, one for me

Realistically, the best strategy when it comes to writing great blog titles and YouTube headlines is to strike a balance between these two strategies.The "one for you, one for me" approach makes more sense as you write some headlines that are meant to attract new audiences and other headlines that appeal to your existing followers.

What happens next?Well, as is the case with almost everything else online, it's really anyone's guess… But your headlines will always matter, because they'll always be one of the first things readers see and it may be the only thing they see if you can't get that click.

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