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The Best Email Marketing Services and Software in 2020

Email marketing has an average return on investment (ROI) of $44 for every $1 spent, which is why more businesses tend to create email marketing campaigns as part of their broader marketing strategy.

An integral part of most businesses' marketing strategy, email marketing software allows brands to improve visibility and find ways to increase sales for a particular product or service.The amazing popularity of email marketing has led to numerous tools to choose from.

There are many paid and free email marketing services available, which can prove difficult when choosing the right service for your business.

Top 3 Email Marketing Services – May 2020

Constant contact logoConstant contact logo Constant Contact helps you create effective email marketing campaigns to achieve your goals. Visit the
constant contact
GetResponse logoGetResponse logo GetResponse is an all-in-one online marketing platform that helps you grow your business. Visit
Logo ConvertKitLogo ConvertKit ConvertKit is an email platform for bloggers and anyone running a content-driven business. Visit

Email Marketing Software

The bulk email program makes the process of sending bulk emails simple and takes less time for businesses.These systems allow marketers to create email campaigns, analyze emails, and measure user engagement.There are 15 services and tools presented in this guide – offering both free and paid plans – so choose the best email marketing service that suits your needs.

Email Marketing Cycle

Email Marketing Cycle

Why you need email marketing

There are several reasons why a business requires email marketing.For starters, businesses need email marketing software to contact several prospects and leads at once.

With many options available, you can easily draft a message to reach customers and create a complete mailing list with the help of these tools.All you have to do is type in your email and leave the rest to these platforms.This software allows you to create new features, such as the ability to schedule your email campaign months in advance.Just set the time and dates for when they should be sent, sit back and relax.With a high ROI, you don't have to make the mistake of ignoring this highly effective marketing mode, even if you're on a budget.Numerous free email marketing services are available with several features that allow you to create an effective email marketing campaign.

Read the complete guide to understand what each software offers and how you can use it to produce results for your business.

The 15 Most Popular Email Marketing Services

Best Email Marketing ServicesBest Email Marketing Services

Selecting the right email marketing service is vital to the success of your marketing campaign.An email campaign software can help you create engaging email newsletters with an easy-to-use interface, which allows you to draft and send emails in bulk without much hassle.The service you choose should also simplify the contact management process.It should be able to segment contacts into groups and track performance for each email marketing campaign.

The best email marketing software should offer enough features to run a successful campaign.Let's take a look at some of the most popular email marketing providers and how they differ from each other.

1. Constant Contact : the best service for small businesses
2. SendInBlue: Best for Transactional
Emails 3. GetResponse: Best for 4 small and medium-sized businesses
ConvertKit: The 5 Best Email Marketing Service for Creators
AWeber: Best for bloggers and small businesses
6. Drip – Best for 7 Ecommerce and Marketing
Websites. Automizy – best for digital
businesses 8. Campaign Monitor – Best for Small Business
Owners 9. ActiveCampaign – Best for Businesses and10 Enterprises.
MailJetthe best for fast-movingteams 11.
Omnisend – Best for 12 Ecommerce
Websites. VerticalResponse – best for freelancers or 13 nonprofits
MailerLite – the best for personal
projects 14. Mailchimp – the 15 best all-in-one
marketing platform. OutreachPlus – the best for personalized cold emails

Constant contact

Homepage di Constant ContactHomepage di Constant Contact

Constant Contact is one of the largest and fastest growing email marketing services in the world.You can manage your email lists, contacts, email templates, and scheduled calendar through the service.After gaining access to the platform, you get an event management tool and a social media tool that helps you create coupons to share on social media.You also get several integrations to merge apps or other services.An account on the platform gives you access to streamlined marketing applications designed to help small businesses expand and nurture relationships.Without the need for coding knowledge, companies can quickly engage their customers with Constant Contact.

Key features

  • Custom email template
  • Integrations for Ecommerce Businesses
  • Drip campaigns
  • Image Library
  • Landing pages or web forms
  • Reports and analysis
  • Subscriber Management
  • Customer surveys
  • A/B Testing


  • Basic email plan starts at $20/month with the first month free
  • Email Plus plan starts at $45 per month with more powerful features and the first month free


Homepage di SendInBlueHomepage di SendInBlue

It's an intuitive and powerful email marketing solution that was originally built to send transaction-based emails.But it now offers both email and text messages in one email platform.SendInBlue has an easy-to-use interface with affordable plans for businesses on a budget.You can create beautiful email templates through this platform and build meaningful relationships with your customers.For those who require creative and brand-centric email templates, the service is suitable for most wholesale mail companies.All templates are responsive, so you can easily preview the drawings on any screen size.

Key features

  • Landing pages
  • Facebook ads
  • Retargeting
  • Open and click statistical reports
  • Email heat map
  • A/B Testing
  • .plugin
  • API integrations


  • Free plan with 300 emails/day and access to unlimited contacts
  • Lite plan for $25/mo with 40,000 emails and no daily limit
  • Essential plan for $39 per month and $35.10 annual payment with 60,000 emails/month
  • Premium Plan for $66 per month and $59.40 annual payment with 120,000 emails/month
  • The Business plan offers advanced features for which you can get a quote

GetResponse Method

Homepage di GetResponseHomepage di GetResponse

It's another popular email marketing solution that's easy to use and makes marketing easy for small businesses.It gives you access to some amazing marketing automation tools that allow you to develop automated email campaigns.Businesses can create the best email marketing templates via its drag-and-drop editor and use a segmented list to send emails.GetResponse provides timely support via phone, live chat, and email.In addition, the help section is full of free tutorials including videos, webinars, and how-to guides.

Key features

  • Complete email marketing campaigns
  • Landing pages
  • Integrated sales page
  • A suite of ecommerce tools
  • Tools to drive traffic from social media platforms
  • Marketing automation for businesses of all sizes
  • Complete webinar marketing solutions


  • Basic plan for $15/mo
  • Plus plan for $49/mo
  • Professional plan for $99/mo
  • Business Plan for $1,199/mo

ConvertKit Property

ConvertKit homepageConvertKit homepage

It is a simple service developed exclusively for content creators such as vloggers, bloggers, authors and Instagram influencers to promote their content.The platform encourages its users to send unencrypted emails to increase engagement.That is why the creators did not add fancy nuances to this service.The main strength of this platform is the ease with which you can automate your email workflow.In addition, you can preview the email sequence through Visual Builder.If you're a creator who needs a simple tool to deliver regular content to your audience, there's no better tool than ConvertKit.You can open a free account; with which you can send emails to up to 100 contacts absolutely free.

Key features

  • Customizable, easy-to-embed forms
  • Landing pages
  • Email designer to create simple emails
  • Marketing Automation
  • Conversion rate monitoring function
  • Lists of members


  • Free plan with 500 subscribers, unlimited landing pages, and unlimited traffic
  • The full plan for $29/mo with over 1,000 subscribers, visual automation funnels, and reports


Home page di AWeberHome page di AWeber

It is one of the oldest but most popular email marketing services.AWeber offers a range of tools for small and medium-sized businesses to manage their email campaign services.You can get started quickly on the platform by simply connecting to any content manager, such as WordPress.Plus, you can access different email design templates, management tools, and track your emails through detailed analytics.AWeber offers top-notch customer support via live chat, phone calls, emails, and live webinars.With its mobile-responsive templates, you can create email newsletters according to your needs.It offers a 30-day free trial.You can also subscribe to quarterly or yearly plans to save more money.

Key features

  • Time-saving autoresponders
  • Industry-leading reliable delivery
  • Live customer support
  • Rapid email list growth
  • Easy imports and migrations
  • Seamless integrations


  • $19/month for up to 500 subscribers
  • $29/month for 501-2,500 subscribers
  • $49/month for 2501-5,000 subscribers
  • $69/month for 5,001 – 10,000 subscribers
  • $149/month for 10,001 – 25,000 subscribers
  • For over 25,000 subscribers you can get a quote


Drip homepageDrip homepage

It's a powerful email marketing platform for ecommerce websites, marketers, and bloggers.Drip offers a wide range of tools to automate email marketing campaigns and personalize content for each segment.Drip can be easily integrated with all popular website builders, including WordPress and WooCommerce.You can add signup forms to your website and generate more leads with the help of this service.What sets Drip apart from other email marketing providers is its intelligent automation, email segmentation, and visual workflow building tools.These features help you reach the target customers in your email list to attract more leads and generate sales.Drip offers excellent customer support with its live chat feature, webinars, automation training, comprehensive courses, and free guides.

Key features

  • Collect customer information through ECRM
  • List segmentation
  • Behavior-based automation
  • Insights dashboard
  • Workflow Breakdown Testing
  • Third-party integrations such as SMS and direct mail


  • Trial
  • $49/month for 2,000 contacts


Automizy homepageAutomizy homepage

This email automation software is designed to help marketers achieve high open rates.Small and medium-sized businesses use email providers to generate and convert leads into customers.Its drag-and-drop automation allows you to create smart email campaigns.With the use of analytics, you can modify your email campaign services for better results.Unlike competing platforms, Automizy's intuitive interface allows companies to manage multiple operations simultaneously.With the A/B testing feature, up to four lines of the object can be written, which are then selected via an algorithm for better engagement.

Key features

  • Visual Automation Generator
  • Drag-and-drop email editor
  • Drip campaigns
  • Recommendations by topic
  • Customization of the sending time
  • Website Tracking
  • Auto-responders
  • Managing lists and contacts


  • $9/month for 200 contacts
  • $18/month for 500 contacts
  • $29/month per 1000 contacts
  • $49/month for 3000 contacts
  • $69/month for 5000 contacts
  • $99/month for 8000 contacts
  • $119/month for 10,000 contacts
  • Business quote for business plan

Campaign monitoring

Home page di Campaign Monitor

Home page di Campaign Monitor

It's a simple tool that businesses can use to design their own personalized messages for customers.Users can also optimize their email campaigns with the help of advanced analytics and detailed reports offered by Campaign Monitor.Campaign Monitor is a trusted channel where businesses can increase engagement with their subscribers and improve conversions.The software provides an email generator through which you can create custom emails.Management tools help organizations create segmented lists.The service makes sure that the right message is sent to the right customer.A company can also monitor the effectiveness of its operations through optimization tools.It shows who reads the email, who shared it, and what readers are saying about it.

Key features

  • Model Designer
  • Content customization
  • A/B Testing
  • Social sharing options
  • Segmentation and personalization tools
  • Mobile-responsive models


  • Basic plan for $9/mo
  • Unlimited plan for $29/month
  • Premier Plan for $149/mo

Active campaign

Active campaign home pageActive campaign home page

It is an all-in-one marketing platform that allows businesses to send fewer emails but gets better results.The platform is for users who require sophisticated automation tools with advanced CRM features.With its visual automation builder, anyone with no previous experience can create powerful email automation sequences.In addition, the platform is packed with revenue-boosting features such as predictive sending that allows users to send text messages on a mobile device.One of the most important features of Active Campaign is its ability to perform A/B testing.You can contact customer support via email or live chat.

Key features

  • Send targeted emails
  • Email autoresponders
  • Email funnels
  • Schedule email
  • 25+ professional email templates
  • Seamless integration
  • Mobile-optimized interface


  • Lite Plan for $9/month paid annually
  • Plus plan for $49/month paid annually
  • Professional plan for $129/month paid annually
  • Business Plan for $229/month paid annually


Homepage di MailJet

Homepage di MailJet

The platform sends, tracks, and delivers emails for both marketing and transactional purposes.With its intuitive tools, businesses can create effective email marketing campaigns.They can easily customize predefined templates and create emails to impress recipients, no matter what screen format they're using.It integrates with REST and SMTP servers so you don't miss emails or end up in your subscribers' spam folder.MailJet is famous for its analytical capabilities through which you can modify campaigns based on past performance and forecasts.Users can see how customers are responding to the campaign, collect click data or view percentages, and get comprehensive reports for insights.

Key features

  • Delivery and Analytics Dashboard
  • Managing your contact list
  • Campaign comparison
  • Email Automation
  • Monitoring tools
  • List segmentation
  • A/X Testing


  • Free plan for 6,000 emails per month
  • Basic plan for $8.69/month billed annually for 30,000 emails/month
  • Premium Plan for $18.86/month billed annually for 30,000 emails/month
  • Business plan for volume senders available with a quote


Omnisend homepage

Omnisend homepage

It's fast becoming the leading marketing platform for ecommerce businesses.It helps websites control their marketing processes across multiple channels.Omnisend also offers automated emails, push notifications, and most importantly, integrations with Google Ads and Facebook Messenger.The marketing platform is considered ideal for ecommerce businesses.Omnisend has creative email templates designed to reduce the chances of customers abandoning their carts.It also offers virtual scratch cards and birthday discounts to engage customers.The service not only shows how your email campaigns are doing, but also suggests ways to improve their performance.

Key features

  • Drag and drop visual composer
  • Easy-to-use content editor
  • Campaign Booster
  • Newsletter designs
  • Automated workflow
  • Personalized customer experience
  • Wheel of Fortune
  • Custom landing pages


  • Free plan with 15,000 emails/month
  • Standard plan for $16/month
  • Pro Plan for $99/mo
  • Business plan with custom pricing

VerticalResponse Property

VerticalResponse homepageVerticalResponse homepage

The platform helps small businesses stay in touch with their customers through VerticalResponse's email marketing tools.It allows them to send professional emails such as newsletters, offers, promotions, and invitations, without requiring design or coding skills.You can choose from a variety of mobile-responsive email templates or create them from scratch via an email editor.With autoresponders, you can ensure an enjoyable experience for your email subscribers with little or no commitment on your part.VerticalResponse also gives you the ability to create landing pages, surveys, and social posts that you can quickly create.You can seamlessly integrate VerticalResponse with different sales platforms to better leverage customer data.

Key features

  • Live customer support
  • Unlimited emails
  • Automated follow-up emails
  • Pop-up forms
  • Newsletters
  • Custom analysis reports
  • Dedicated account contact


  • Basic plan starting at $11/mo
  • Pro Plan starting at $16/mo

MailerLite Property

MailerLite homepageMailerLite homepage

The platform offers businesses a simple bulk email solution.With sophisticated features like landing page builder or pop-up form customization, MailerLite stands out among other tools on the market.It has a drag-and-drop editor, a custom HTML editor, built-in photo editing features, newsletter design templates, and a file manager.It has an email statistics feature through which you can check important aspects of your email campaign, such as click-through rates or conversion rates.This allows you to find ways to improve engagement.What makes MailerLite a great email marketing solution is its API feature that allows users to easily scale the platform according to their needs.They also offer 24/7 customer support to answer any questions.

Key features

  • Embeddable web forms
  • RSS Campaigns
  • Subscriber Management
  • Email Automation
  • Developer API
  • Campaign reports
  • Seamless integrations
  • Automatic referral


  • Free monthly plan for up to 1,000 subscribers
  • $10/month for 1,000 subscribers
  • $15/month for 1,001 – 2,500 subscribers
  • $30/month for 2,501 – 5,000 subscribers
  • $50/month for 5,001 – 10,000 subscribers


Mailchimp homepageMailchimp homepage

It is one of the most popular email marketing providers in the world because it offers a life plan that allows users to create and send professional marketing emails to customers.Mailchimp's design feature offers several templates that you can modify according to your preferences.Mailchimp also allows you to set delivery times based on the user's time zone or process a segmented list based on their location.It can be easily integrated with WordPress, Magento, Shopify and other platforms.Also, when it comes to marketing automation features, Mailchimp offers limited options compared to other email providers.The platform offers customer support through email, live chat, and tutorials.However, the user interface of the website is not so good and can be slow at times.

Key features

  • Drag-and-drop generator
  • Content studio
  • Email automation ready
  • Analysis report
  • Online store integration
  • Mobile app for email marketing
  • 96-99% inbox acceptance rate


  • Free plan for 2,000 subscribers
  • $9.99/month for 50,000 subscribers
  • $14.99/month for 100,000 subscribers
  • $299/month for over 200,000 subscribers

Outreach Plus

Homepage di Outreach Plus

Homepage di Outreach Plus

It is a powerful email outreach software developed for brands and agencies to generate more leads.It allows businesses to create campaigns that attract potential customers and quickly achieve higher response rates.Outreach Plus has advanced customization and automation features that do not require manual intervention.It also allows you to track customer interactions and engage multiple team members when needed.

Key features

  • Easy customization
  • 4-step campaign wizard to start quick campaigns
  • Intelligent automation platform
  • 360-degree view of perspectives
  • Increased traffic through link construction activities


  • Free monthly plan with 100 emails
  • Solo plan for $18/month
  • Multi-user plan for $38/month
  • Agency plan for $79/mo

How to choose the right email marketing software

Choose the email marketing serviceChoose the email marketing service

Choosing the right email software is critical to the success of all your marketing efforts.Among the key considerations, you also need to choose software that can help you achieve your marketing goals.Determine the level of personalization you want for your emails and whether the investment will be worth it in the long run.Some of the key considerations include:

You need to choose an email marketing platform that supports integration with your CRM to manage valuable data.It should also provide an overview of all the key metrics to evaluate the success of your campaigns.

It's the first step in sending targeted emails to customers with different buyers.Subscribers are grouped into categories to suggest products and services based on their specific requirements.The email platform also needs to help personalize emails for each segment.

Reporting and analysis L'
Email marketing is a strategic process that requires regular analysis of customer data over days, months, and years to determine the success of a campaign.Therefore, the best email marketing platform should use all the useful information and translate it into actionable information.

editor Many programs allow you to customize emails to represent the distinct brand image.The editor saves time by providing a variety of email templates, which can be edited, to best suit your product/service.

Testing The right email marketing platform will allow you to test whatever the message length, subject line, or CTA button is in your email.You can learn about audience preferences with A/B testing and use the information to create successful email campaigns.

The best of the best

Best Email Marketing ServicesBest Email Marketing Services

Email marketing is beneficial for businesses of all types and sizes.It's the best way to connect with visitors, build meaningful relationships, and convert them into loyal customers.Choosing the right service that meets your business needs is essential to long-term success.Just because an email marketing company is popular in some businesses – doesn't mean it will work for your business as well.The best email marketing platform should automate most marketing tasks, track customer interaction statistics, and send better emails.Some mass email services are meant only to serve businesses in a particular niche, while many can work in all industries.Whether you're an Instagram marketer or influencer, a content creator, or a small business owner, you need to find a marketing platform that best meets your needs.

In this guide, we've compiled a list of email platforms for different niches and how they help a business achieve its goals.

Best Free Plans

Marketers can face many challenges when it comes to creating an email marketing strategy.A big challenge is to run a successful email campaign without breaking the bank.Several best email marketing platforms allow you to reach contacts through forms and landing pages, send emails automatically, and track results, all for free.Most free email marketing platforms don't offer customization options.You must first create an audience and find what engages or interests them.When your list starts to grow, you can then upgrade to a paid plan and use additional features.

Here are two email marketing platforms that allow you to start an email newsletter for free.


It is probably the most popular free email marketing software with an easy-to-use interface.It's a great choice to start your free email newsletter.What makes it the best email marketing tool is its smart recommendation feature that provides valuable market information to optimize marketing efforts.In addition, it allows you to design emails through a content manager, where you can store files and images for easy access.Mailchimp also allows you to automate marketing efforts under its free plan.You can send order confirmations, abandoned cart reminders, and more.

Key features

  • Landing Page Builder
  • Form builder
  • Marketing Automation
  • List segmentation
  • A/B Testing

MailerLite Property

The platform stands out among other free email marketing tools as it offers the possibility of easy customizations.You can start with any template or a blank page and change the format, add content and details according to your needs.In addition to text and images, you can also add product details, embed a video, or even link to your latest blogs.It's an excellent way to create more interactive emails that provide more material than just a newsletter.You can create mobile responsive landing pages that match emails you send for multiple conversions.MailerLite offers a comprehensive campaign report that provides essential statistics for determining click-through rate and subscriber frequency.

Key features

  • 24/7 email support
  • Video tutorials
  • Drag-and-drop editor
  • Built-in photo editing option
  • Built-in entry forms
  • Subscriber Management

Ideal for beginners and bloggers

Most bloggers don't pay attention to this extremely beneficial marketing tool.Email marketing helps bloggers increase their revenue and build a solid readership base over time.The first step you need to take as a blogger is to select a software that allows you to manage your valuable subscriber list.

There are many platforms to choose from, but here we have listed only the best choices.

ConvertKit Property

It is designed exclusively for independent content creators and bloggers.It's a simple platform, but it offers good automation options and is also very light on your pocket.ConvertKit takes a more focused approach when it comes to UX design, as specific features are available in tabs instead of dashboard.You need to create your email campaign and follow each step separately.This allows you to tune in more and focus on different stages of your email marketing campaign.

Key features

  • Landing Page and Form Builders
  • Email Marketing Automation
  • Pre-designed templates
  • Email list segmentation
  • Third-party app integration


Another good email marketing platform is SendInBlue, an amazing tool for sending emails, blogs, and newsletters to your subscribers.Through the platform, you can easily segment your audience based on your preferences.It offers a drag-and-drop email editor, which allows users to add coupons in their emails.The feature is useful for affiliate marketing and brand promotion.Plus, SendInBlue's user interface is easy to use, which makes it perfect for beginner bloggers.It has a highly customizable WordPress plugin through which you can easily manage your campaigns from your WordPress dashboard.

Key features

  • Email Marketing Automation
  • CRM tool
  • Integrated analysis and testing tools
  • Retargeting ads

Ideal for small businesses

Email marketing is one of the most convenient marketing options for small businesses, such as ecommerce stores that are still growing.This is because it is easy to manage, offers full control and allows entrepreneurs to maintain close contact with their customers.It's imperative to understand that the success of a small business depends on the email marketing platform they choose.A good email platform must allow businesses to create engaging email newsletters through a simple user interface.In addition, it should facilitate contact management and performance monitoring for future email marketing campaigns.

We've compiled two of the most popular email marketing platforms that can help you grow as a small business.

Constant contact

It is one of the largest email marketing services for beginners in the world.Each account gives you access to tracking tools, social media sharing, list segmentation, and powerful ecommerce integration for Shopify stores.Through this platform you can manage email lists, contacts, marketing calendar and much more.In addition, its email account plus offers surveys and surveys, coupons, online donations, and A/B testing of the subject line to send targeted emails to improve your open rate.ConstantContact is the best email marketing service for small businesses.

Key features

  • Customizable email templates
  • Promotional ideas for your business
  • Live chat, email, and discussion forums
  • Free access to tools for 60 days

GetResponse Method

The platform comes with many online marketing features that can help you grow your business.You can create and host webinars on your site and create interesting landing pages to convert more visitors.They also publish several useful marketing resources such as courses, white papers, and videos, to help you familiarize yourself with email marketing and use it more productively.It's simple to use and includes great automation tools to help you create effective campaigns.You can also integrate it with third-party lead generation software like SalesForce and ZenDesk.

Key features

  • List of construction ducts
  • Sales funnels
  • E-product sales
  • Transactional emails
  • Automation Manufacturer
  • Email and chat support
  • Email and chat support

The best open source solutions

An open source email marketing tool helps you plan, send, track, and analyze emails.More importantly, it allows you to examine customer behavior.With all the combined efforts, the software saves time and improves results.The open source email marketing software allows you to send unlimited emails for free, but you will have to purchase the program to manage server space.The software is very effective for businesses that want to send emails in large quantities.

Below are the two best open source email marketing tools.


It is the most advanced email marketing software available on the internet today.Mautic is an open source tool that can be used to download a contact management feature or social media sharing absolutely free of charge.It allows you to create target lists and send outgoing emails.In addition, it can be integrated with almost all major platforms.It offers a complete package to create a complete email marketing plan.

Key features

  • Automated email replies
  • Search tracking and optimization
  • Ad management
  • Budgeting
  • analytics
  • Database Management
  • Highly customizable
  • Optimized mobile


It is an email management system that is simple to use and easily customizable.You can track your subscribers' regular responses and customize emails according to users' needs.OpenEMM is integrated with Google Analytics, which helps you track responses and alerts every day.There is no limit to the number of subscribers or emails with OpenEMM.

Key features

  • Simple UI
  • Bounce management
  • Automated data import and export
  • Personalized emails
  • Target group management
  • analytics
  • Mail tracking

Ideal for agencies (white label)

If you're an agency that wants to add email marketing as one of your services, you need white-label software that can manage multiple client accounts.The platforms help you customize dashboards to some extent so agencies don't have to invest in new software.No matter how many customers you have, your email marketing platform needs to allow you to create logos, URLs, and other branding elements.

Here are the two best white label email marketing companies.


The platform offers the best automation and integration capabilities.It gives you more freedom to design custom domains and logos, as well as change the style of the interface to fit your agency's brand.You can also remove buttons or add them to other parts of the dashboard.

Key features

  • Removes all references to ActiveCampaign
  • Edit HTML and CSS for buttons and fonts
  • Replace the logo with your own
  • Custom domain


It's a simple email marketing solution that doesn't require hosting or complicated settings.It has a built-in email template builder that allows you to create interesting emails.You can send email in bulk by connecting via an external Simple Mail Transfer Protocol (SMTP) or via built-in SMTP.Pabbly manages your subscriber list and also includes a drag-and-drop editor through which you can set automation rules for sending emails.

Key features

  • MX Cleaner
  • Increased lead acquisition
  • Subscription Forms
  • List management
  • Auto-responders
  • Routing SMTP

How to create an email list (get more subscribers)

An email list includes all email addresses acquired by interacting with potential customers over time.The list can shrink if customers unsubscribe from newsletters, or increase if more potential customers interact with your content and emails.As a marketer, you need to make sure that you regularly add new contacts to your email list to reach more people.The more customers in your email list, the better your chances of engagement and conversion.But a common challenge among marketers is devising strategies that can help earn more subscribers.

Building an impressive email list is a delicate and time-consuming process.Here are some tips for creating the best email list from scratch.

  • Create a pop-up form that allows your customers to share contact information and subscribe to your list
  • Create a custom CTA button for each blog entry or web page
  • Contact visitors with personalized pop-up surveys
  • Create unique email content
  • Encourage subscribers to share emails by including social media buttons
  • Send personalized content based on different users
  • Create custom landing pages to attract a larger customer base
  • Insert your email newsletter on social media with a strategically placed CTA
  • Optimize your website for activation messages

Top 3 Email List Building Tools

To attract a larger audience to your business, your priority should be to build a comprehensive email list.When you write a blog post or create any other type of content, the people in your email list are the first to see it.


The tool allows you to place activation messages at different points on your blog to turn your visitors into subscribers.It also offers an advanced feature that increases lead conversions through personalized content.OptinMonster is used by over 700,000 websites, as its lead capture tool has many useful features.

Key features

  • Embeddable opt-in forms
  • Drag-and-drop visual editor
  • Customizable themes
  • Retargeting and redirection
  • Intuitive dashboard
  • Advanced targeting automation


With the email list builder, you can create optimized landing pages to attract more visitors and make your business thrive.It helps convert more leads into customers and signups through targeted sticker bars.All the features of the tool are well documented, and the entire platform is easy to use.The only thing you need to do to get started is sign up for a free trial and create your landing page.It is perfect for all kinds of businesses such as ecommerce websites or even agencies.

Key features

  • Over 100 landing page templates
  • Design pages according to your preferences
  • Mobile responsive
  • Publish to domain
  • Publish to WordPress
  • Built-in Google fonts
  • Auto image optimizer


The tool is ideal for medium to large ecommerce stores and SaaS businesses but can be used by all online businesses.Sleeknote is a pop-up generator that helps you collect email addresses and increase sales with custom websites.Because each segment of the target population has a distinct buyer personality, pop-ups on Sleeknote show exactly where potential customers are in their purchase journey.You can prevent cart abandonment issues and collect email addresses through timely pop-ups.

Key features

  • A/B Testing
  • Analysis reports
  • Subscriber Management
  • Online forms
  • Lead distribution
  • Lead segmentation


What is email marketing?

Email marketing involves the process of sending emails to promote products or services to potential customers.It's an effective digital marketing strategy that helps a business connect with leads and convert them into customers.

How much does email marketing cost?

A medium-sized business can expect to spend around $1,000 per month on average if it uses an email marketing platform.The exact amount depends on the industry, products or services sold, marketing goals, and the percentage of revenue generated online.In the end, you need to create a budget for email marketing to determine the exact costs.

How can I get the first 1000 subscribers?

To attract your first 1000 subscribers, you need to create interesting custom landing pages.So, you need to provide visitors with reasons to sign up that can be in the form of infographics, videos, and much more.Without quality content, no one will be interested in reading what you offer, so you need to produce high-level content.In addition, you will need to promote your brand and increase its visibility so that visitors have a better chance of subscribing to your email list.

How can I legally collect email addresses?

You can collect email addresses by legitimate means by targeting Facebook ads, pop-ups, and free video tutorials, or by promoting your email newsletter throughout the website.You can host contests or offer free resources relevant to your target population.

Can I send marketing emails to my customers?

Laws differ from country to country.Marketers often need to get some kind of permission.There are two types of permissions: implicit and express.The implicit permission means that you can contact those people who are already in a relationship with you.If you do not have it, you must acquire express permission.It is granted when someone allows you to send marketing emails by voluntarily entering their email address into a subscription form.

How do I start a marketing email?

To start a marketing email campaign, you need to choose an email marketing service provider.Next, you need to collect contacts and create your own email list.These contacts are then added to your email marketing account; After that you will be prompted to create a welcome email using a template.Next, you need to write a line of the persuasive subject and preview it before sending it to your contact list.

Can I do bulk email marketing services from my Gmail or Outlook account?

You can send emails in bulk with Gmail and Outlook, but they are very likely to be marked as spam.You also won't be able to see your campaign stats.


If you're a business owner or content creator just getting started with email marketing, there are several useful email marketing services and software that can make your life easier.But before you select them, you need to determine your requirements and budget for your campaign.

We hope this guide helps you make the right decision for your business!