How I make $22,000 per month with Facebook Instant Articles and Audience Network

Servando : Hi guys.This is a guest post by Ronald of Web SEO Marketers, who is monetizing his Fan Pages with the Facebook audience network (similar to Adsense) and using Facebook Instant Articles (the articles that load very fast in your Facebook Newsfeed) to get outstanding CPMs and massive engagement in his posts.

This is a technique very similar to what I explained earlier about viral traffic in posts , but instead of relying on Adsense or any other network (pop, native, interstitial, etc.), Ronald is using Facebook's network to monetize his fans.

Most people don't even know that Facebook has their own Adsense alternative, and creating a site for Facebook is harder than creating an Adsense account.But don't worry, Ronald went above and below to make sure you understand every step of the process with tons of images.

By the way, if you have trouble getting accepted by Facebook you should take a look at this article and you may also be interested in how to set up Facebook Instant Articles with Blogger.


Yes, it's not a lie!I'm talking about making $22,000 in just one month, with Facebook Instant Articles and Facebook Audience.And the best part is that you don't have to worry about a single click, no need to worry about CPC or CTR%. We've all witnessed how much growth Facebook has had since Mark Zuckerberg and his colleagues decided to launch a small project they didn't  even think would be so successful.It all started as a website designed to allow Harvard University students to more easily communicate with each other and also share content.

For a few years, many publishers have been using Facebook and other social networks to drive traffic to their blogs and websites and monetize traffic with platforms like Adsense, CPA, and CPM networks.

Now Facebook expands the scope of Audience Network to display its ads alongside Facebook Instant Articles, a platform that allows publishers to optimize their articles so they can be viewed immediately after clicking on them.As we all know, no matter how much we optimize our blogs and websites, there's always been an issue with the time it takes to upload articles to mobile devices, so this kicks in and solves that problem.

Now that we've talked a little bit about how things went, let's talk about why you came to visit this post. How to make money with Facebook instant items

Facebook Audience Network pays its publishers an eCPM fee based on countries and also the volume of traffic each publisher gets, but I can certainly tell you that it pays more than any other CPM network I've ever worked with.

Here's a screenshot of my performance report so you can know what I'm talking about.

Earn Facebook Instant Articles Audience Network - Performance

This report is from 19/03/2017 to 25/04/2017 and you have to admit it's not that bad, right?

Earn Facebook Instant Items Audience Network - Daily Revenue

The average eCPM is $1.45, and most of the traffic I get on this site is traffic from Hispanic countries like Mexico, Colombia, Puerto Rico, Argentina, etc. When I look at the performance report filtered by countries, I can see an eCPM as high as $4.58 for countries like the US.It's not bad at all!🙂

Earn Facebook Instant Public Network - CPM Country

The best part of all of this is the fact that you don't have to worry about ad placements, whether you need to use text or image banners, no worries about clicks, and no worries about CTR%.

I mean, I've been able to make a lot of money with Google Adsense, but that makes it so simple that I'm making money without moving my fingertips.Google Adsense is also one of my favorite networks, and the way I've set up my articles allows visitors who aren't from Facebook to see my Adsense banners as well, meaning I'm monetizing my traffic with both.You can read more about increasing your revenue with Google Adsense in the following guide:

If you are a beginner, this guide can also help you:

But now let's go ahead and dive into what really interests you…   

How to get started with Facebook Instant Articles

The first thing you need to start making money with your Facebook audience and instant articles is a Facebook fan page.If you don't have one yet, follow this guide on how to create a Facebook fan page.

Make your articles viral!


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If you already have your fan page, follow these steps to get started:

1. Sign up for instant items

Here is the link to subscribe to instant articles.

You will be prompted to select the page you want to subscribe to, in case you have multiple fan pages, just select the one you want to use, accept the terms and conditions and click on the green button that says "Access to Instant Articles Tools".

Earn Facebook Instant Network Public - Page Selection2. Set up instant items and connect to your site

For this step, go to the main page of your fan page and click on the option that says "Posting Tools". Once done, you will now see options for instant articles enabled for your fan page. [1]You have to click on the option that says "Configuration" and then [2] scroll down until you see the option that says "Tools", which also has a different list of options. [3] You have to click on the option "Connect to your site".

Earn Facebook Instant Articles Audience Network - Connecting to the site

In this step  [4] you will see an HTML tag that needs to be placed in the header of your WordPress site before you can claim your site, if you are not very familiar with this, then I recommend reading this article.

Once you've added the code to your WordPress site's header, you'll probably need to clear your cache if you're using a caching plugin, then you'll just [5] need to add your site's URL in the corresponding field and  [6] click on the complaint URL.

Earn Facebook Instant Public Network - URL Setting3. Customize your item styles

What we're going to do in this step is customize how your items will be shown to people every time they click on the instant version of the item from the Facebook application.

The first thing you need to do here is to go back to your Facebook Fan Page, then go to "Posting Tools" and then from the Instant Articles section, click on "Setup".Now scroll down and you will see the option that says "Styles".

Now this is very simple, so I will not go into many details, just click on "Add style", look at the options you have for typography and things and also make sure to " Upload your logo ",  this is the most important part here and is also necessary to be able to publish instant articles.Make sure your logo is a PNG file with dimensions of at least 1200 x 140 and you will have no difficulty with this step.

Earn Facebook Instant Articles Audience Network - Styles

Earn Facebook Instant Articles Audience Network - Logo

So far we are good and now we have to go to our WordPress panel to perform some actions there, let's see …

4. Install the plugin and install the plugin

To take advantage of Facebook's audience and also use the instant articles feature, you need to be registered as a developer, if you are not registered yet, don't worry, we will also take care of this during this step.

Now you need to download and install the following plugin: Instant Articles for WP.

After installing and activating the plugin, we go to the plugin and add your " Facebook page ID ", this information is easily found in the information section of your Fan page.

Earn Facebook Instant Articles Audience Network - New Dev App

Right after you do that, go ahead and place the name you selected for your style setup in step 3 of this guide and scroll down to make sure that you mark the following options.

Select "Audience network" for your ad type and 300 × 250 for your ad size.

Earn Facebook Instant Articles Audience Network - New Dev App Registration5. Sign up for an account as a Facebook developer

Follow this URL to register as a Facebook developer , another screen will appear and you will have to fill in some information and then press "Create App ID"

Earn Facebook Instant Public Network - App Dev register new

Earn Facebook Instant Articles Audience Network - send a new email

Once you are done registering your new developer's account, you should be able to see your dashboard, from there you need to copy two pieces of information.One is your "App ID" and the other is the "App Secret", which you will need to click on the "Show button".

Earn Facebook Instant Public Network - App Secret

Now on the same screen, you have to go where it says "Settings", right in the upper left corner.Select "Basic", then scroll down a bit and you will also see a button that says "Add Platform", you need to select "Website" and then enter your URL in the corresponding field and then click "Save Changes":

Earn Facebook Instant Articles Audience Network - Platform Selection

We're almost done here… We're only a couple steps away from making money with the Facebook audience. 

6. Submit articles for review

By now, every new article you publish should also have its own version for instant articles, but before your articles can be published as instant articles on Facebook you must be approved.Don't worry, this process only takes about 72 hours, it's not too long.

To get your articles reviewed and approved, I recommend making sure you always have the cleanest format possible for each article, which means you should avoid using anything other than text, images, and videos as much as possible.Examples of this are plugins that you use to add elements to your WordPress articles.

In my case, the only plugin I use to insert other elements into my articles is a plugin called "Quick Adsense", this is because I want all users who do not see coming to my site from Facebook to still see my Adsense banners, this way I can still monetize both sources of traffic.


Here you need to edit at least 5 articles and make sure these 5 work properly on Facebook Instant Articles.Go ahead and edit your articles one by one, scroll down to the bottom of each article and you will see a new tab indicating whether your item has been converted successfully or not.

Earn Facebook Instant Articles Audience Network - Send Message

If you have already edited your article and made sure that it complied with what was mentioned in the previous paragraph, go ahead and publish your changes on WordPress.You should see a message saying that your item has been successfully submitted.

Earn Facebook Instant Articles Audience Network - Sent Mail

Once you've done this with at least five articles, then it's time to go to Facebook Instant Articles and Setup, you should already know how to do it.

You should be able to see the blue "Submit for Review" button.

Earn Facebook Instant Articles Audience Network - Review

After submitting your articles for review, it takes 24 to 72 hours to approve, after which, whenever you publish a new article on WordPress, it also generates a version for instant articles that you just need to copy the URL and paste it anywhere on Facebook, it will automatically show the instant article.

7. Subscribe to the Facebook audience and enter ad placement

The last step before you can start monetizing your blog or website with your Facebook audience is to sign up and get the ad code.To do this, from your Facebook Fan Page panel, you need to go to " Publishing Tools ", " Instant Articles Configuration " and then click on " Audience Network ".

You will be required to accept the terms and conditions of the service and then "Submit" your request.This will send the request immediately and also create a new Facebook app for you, now you will see the following options, here you need to click on " Dashboard ".

Earn Facebook Instant Articles Audience Network - Dashboard

This will take you to your new Facebook app, which gives you a dashboard with all the analytics for your articles and revenue.

After opening the audience dashboard of F acebook, click on the "Placements" option and also click on the "Get Code" option, which you will be able to see immediately.

Earn Facebook Instant Items Audience Network - Get Code

After that, select the option for banners and save it.You can just close that window later, you don't need to copy the code.Instead, go ahead and copy "Placement ID".

Now go back to the "Instant Article Plugin", open the advanced settings and paste the placement of the ads into the placement ID on the audience network.

Earn Facebook Instant Articles Audience Network - Instant Articles


Earn Facebook Instant Articles Audience Network - Instant Articles WordPress SetupNow it's just a matter of waiting until your application is approved and you'll be able to start making money with your Facebook audience.

8. How to set up payments

Last but not least, I know that you also want to know how to receive the generated earnings.The Facebook audience offers two different payment methods, direct deposit and PayPal.Payments are made every month by the 21st, just like Google Adsense, which means that everything you earn until the last day of the month will be paid on the 21st of the following month.

To set up payments, you need to go to "Publishing Tools", "Instant Article Setup" and then click on "The Dashboard".Once this is done, you should be able to see the option "Audience Network" which is located on the left side, you have to click on " Payment" and "Create/Select Payment".

Earn Facebook Instant Items Audience Network - Payment

Once you have completed the configuration of the payment method, you must also fill out the Tax Form, to do so just go back to the payments section and you will see it.Simply download, fill out and upload the corresponding form depending on whether you are inside or outside the United States.

Earn Facebook Instant Network Public - Tax Forms

And that's it!All you have to do from here is create your articles as you always do and share them on your fan page or anywhere within Facebook.The more traffic you have, the more impressions your ads will receive, and you'll be able to earn more.

For more information on how to get traffic, targeted fans, etc. Check out the following guides:

I hope you enjoyed this article and I also hope it is some kind of useful information.Share your comments here and share this article with others.