9 Free Email Marketing Services to Start 2020 in the best possible way

I know I know a lot has changed since we last spoke (you missed me, admit it!).Maybe you're a five- to five-month customer looking to focus on your new venture and looking for free email marketing services.

Free hero of email marketing services

You may already have a small list of subscribers.But is it small enough to be handled via conventional email services like Gmail or Outlook?No?Oh, what are you going to do now?

How will you attract them?Why should people take turns receiving your email newsletter?

I have a practical guide for you right here, don't worry!So let's go!

Free Email Marketing Services: What to Look for

You're not reading this guide just for the sake of it.In addition, we are not used to losing the name without some kind of explanation.So, let's see what you should look for in general, when it comes to those free email marketing services.

First of all, you'll need to check the number of subscribers you have and how many free emails you can send through the free email marketing campaign services you're looking at.What do they allow you to do?

Would you perhaps like to use some pretty free email templates, as our Moosend can allow you to do?Or maybe SendInBlue's free email marketing plan's free email marketing plan daily limit of 300 emails sounds right?

Take a look at the full comparison table below.Show the best free email marketing services in comparison and find out for yourself; I'll get more details in just a second!

MailChimp Alternatives
Tell me, was it beautiful or was it great?Or maybe -just maybe, I don't know- you need more information?Because if you do, I'm not one to hide things from you.Especially when looking for free online email marketing services!

Let's go a little more comprehensive and delve into the best free email marketing services.

1. Moosend

Starting with our Moosend, the free email marketing service, or our forever pretty elegant plan, call it what you want!

Free MooSend Email Marketing Services


Through Moosend, you can manage your email campaigns, know what happens when it comes to email templates that are responsive and optimized, and … You know what?I don't bask too much, just register and see for myself!

So, let me tell you this: Moosend has free email marketing campaign services to last a lifetime.If, of course, growth is what you're aiming for.

If you're okay with up to 1,000 contacts, we agree with you sending as many emails as you want.For every contact.Every day until the end of time, really.

Pros of Moosend

Moosend is really there with many of the email marketing giants (not my words, check out the free reviews of email marketing services and you'll see for yourself).And with good reason.

Not to brag, but we're as imaginative as a super-calf carrying emails and wearing a cape!

So, our version of DnD -aka drag-and-drop editor- is something amazing.And how could it not be?It's super simple and the design is beautiful.

It's also a fairly flexible and elegant tool, just like the entire platform.It can offer more for less, as most of Moosend's features are included in the free version of this marketing and email marketing automation platform.

This free email marketing tool offers…

… Lots of features at no price, really.Let's take a deeper look at what Moosend can provide and how it can help you boost your email marketing game!

As mentioned above, the first thing to look at, when you're not sure which free email marketing platform to choose, is: firstly, the number of subscribers that can be admitted and secondly, the number of emails that can be sent daily and/or monthly.

Not being careful about the above may result in the payment of a high price.Quite literally.

So, Moosend offers you the option of up to 1,000 subscribers.Unique subscribers, that is, regardless of the number of lists a subscriber is on, their email still counts as one.

Oh, and there are no daily or monthly limits when it comes to emails you could send for your business.But what else is there to know?

The features not included in this free email marketing tool are actually inferior to those included.

That means you'll get all the goodness of marketing automation, all third-party integrations, opt-in forms, SPAM testing, and list segmentation.What you could also get, would be A/B testing options just to make emails okay and not branded safe at all, so that people pay attention to the content only.

Whatever an SME or a five- to five-customer needs, we have it.

Oh, emails that respond to mobile devices are definitely included in the list. Try it, right?You won't get lost.

The cons of Moosend

Ah, I wish I could say that there are none, but that would have been a blatant lie.And you're not here to read fake reviews about free email marketing tools.

So, in the list of cons, I should include the fact that there are not as many integrations as with other free email marketing services (working on it, so stay tuned!).

Another disadvantage is that we do not offer separate automation for SMS marketing.However, we offer this option by helping you integrate your CRM platform with your Moosend account.So, there is a workaround, if your crowd checks their messages more often than their emails.

What about industries and customer support?

Overall, Moosend is a great free email marketing tool for businesses that want to take advantage of advanced features like spam testing, A/B testing, and unlimited custom fields.

It's also a great free email marketing service for SMBs and NPOs who might be dealing with unbranded emails and would like to get more done with less.

And customer support is not a problem.Like all the best free email marketing platforms, Moosend offers all customer support channels to all plans.From an exceptional and perfectly organized knowledge base to webinars and from email and live chat support to phone support.

2. SendInBlue

Moving forward with one of the best known, SendInBlue has been around for quite some time.As a matter of fact, this free email marketing platform started out as a transactional email platform.Subsequently, it expanded its reach into email marketing and marketing automation.

Best Free SendinBlue Email Marketing Services


So, SendInBlue is here for you.If you like up to 9,000 emails per month and up to 300 emails per day.Also, if you want zero limits regarding subscribers, your free email marketing platform can support.

SendInBlue is for you if you don't want a wide range of email templates but worry about them being mobile.But let's get a little more specific.

Pros of SendInBlue

SendInBlue's automation is pretty nice, and the free email marketing platform is actually very "social" – it can provide options for social media, SMS marketing, and email marketing.

Its automation options are quite advanced and sophisticated.They can also prove to be a good solution for SMEs.You can set up and test campaign workflows with numerous variations.

Also, its user interface is pretty simple.If you want a customization option or two for SMS and email, you can get both through SendInBlue-, you can always get them through the free plan.

Oh, and they have real-time reports for you too.

This free email marketing tool offers…

Not as many features as one would like, but it's a pretty good and solid option.The number of subscribers is ideal, as it is unlimited.However, the number of free emails you can send is quite low: only 300 per day and 9000 per month.

But remember, not every free email marketing platform will give you exactly what your business needs.

Another great feature you can get through SendInBlue's free email marketing campaign services is the fantastic page tracking tool and workflow editor.

Speaking of editors… SendInBlue's editor is one of the easiest to use and can be used on both desktop and mobile devices.I must admit that this is an option that you do not come across every day.

In addition, SendInBlue's free email marketing platform allows transactional emails and SMS notifications.Do you also need to use the transactional platform?This is one of the few free email marketing services that can offer things like transactional emails and SMS messages or some basic API features.

Cons by SendInBlue

I find that a daily sending limit is still meh.Now, a daily sending limit when it comes to transactional services is not something I would have wanted, if I had needed to use a transactional platform first.

Another scammer I should declare when it comes to this free email marketing campaign service?There may not be a limit to the contacts you can upload, but there is definitely a limit to the contacts you can use for a marketing automation workflow.

Which is a limitation for both the free plan and the lower-tier plans.

Finally, I think the lack of variety of free email templates is less than ideal.

What about industries and customer support?

Overall, SendInBlue's free plan is a great option for those businesses that need transactional email and SMS marketing to get things done.

Plus, it's a pretty solid option for those who won't have to send out multiple newsletters and prefer trigger-based emails.

If you don't mind the limitations, which I personally find rather restrictive, if we obviously sit down and compare all the best free email marketing services, then SendInBlue can prove to be a pretty good option.

Now, as far as customer support is concerned… Those who take advantage of the free plan can contact the customer support team via email only.

3. MailerLite Property

Another free email marketing platform for SMBs, MailerLite is there to give you a hassle-free experience, providing exactly what you might need.

Free Mailerlite Email Marketing Services


It is one of those with the most features included in the free plan, thus helping everyone: SMBs, bloggers, solopreneurs, and anyone who needs to reduce their budget and still get great results when it comes to business.

If you don't mind having up to 1,000 contacts and sending up to 12,000 emails per month – not too run down, right? – Then maybe you should try this free email marketing tool.

Also, as I mentioned when I was talking about MailerLite as an alternative to Mailchimp, I love the fact that they allow users to create PDF brochures.

Pros of MailerLite

The whole point of MailerLite is to create a simple and seamless experience and help businesses grow through their features.Don't dazzle through a cute but complicated platform.

Their interface is pretty simple.If you are just a marketer and have zero design skills other than your ideas, then it should be easy for you to create something from scratch.

Their marketing automation options are all included in their free plan, so the only problem is the contact and email/month limit.

The good thing about MailerLite is that it can really allow those who work on a tight budget – and maybe don't have a marketing budget to get started with – to do more than send out one or two newsletters.

This free email marketing tool offers…

… More than most of its competitors, for sure.Let me be a little more specific.You know, since this is what I promised and everything else!

We've talked about contacts (up to 1,000) and emails per month (up to 12,000), and the numbers aren't bad for someone who is in the early stages of growth.It might be better, though.

So, it's time for us to sit down and make a real speech.MailerLite offers most of its features on the free plan.For example, one of the best lead-gen tools is included, namely landing pages (although limited for both the free plan and the premium plan).

But that's not all.

MailerLite's free email marketing option offers things like pop-up signup forms, as well as promotion pop-ups, A/B testing, and segmentation tools.Plus, there's a drag-and-drop editor that's very useful for your emails.

Cons by MailerLite

While ready-made templates are included in the free plan, aren't they exactly as many as I would have liked – just 25+?Come on, folks- and there's no chance to create custom ones in their free email marketing option.

But not with regard to newsletters.The free email marketing service doesn't include this in their free plan.Huge pity.

While there are analytics, their heatmap analysis option isn't included in their free plan.It would have been a nice addition, if I were totally honest.

And the one thing I don't really like: branded emails.I consider him a big scammer, so I'll include him in this section.

What about industries and customer support?

As mentioned above, MailerLite is one of those options that will offer most of the features in their free email marketing plan.

So, SMEs, bloggers, solopreneurs, NPOs who have just started and have no budget to save, all these are good candidates from an industrial point of view.

As for customer support; Users of the free email marketing plan can have access to MailerLite's knowledge base, video tutorials, and 24/7 email support.No phones, no live chats.

4. Mailchimp

If email marketing was Mean Girls, Mailchimp would surely have been the icon more commonly known as Regina George.Almost.


Free MailChimp of Email Marketing Campaign Services

In reality, though, Mailchimp may now be the most popular platform on this list.And while he's damn powerful, his hype outweighs the real capabilities of his free plan.So, here's what I mean.

Mailchimp is one of those that offer more for less (or almost).It's a fairly well-thought-out and user-friendly free email marketing platform.

There are your usual options: templates, pretty good A/B testing, and even a built-in CRM that can help you with your venture.

Their limits are neither here nor there.You can get up to 2,000 contacts and 12,000 emails, which is a pretty generous deal.However, Mailchimp is not for all SMBs, solopreneurs or entrepreneurs with a limited budget.

In other words, it can get pretty expensive, damn soon.It depends on what you need, of course.

Pros of Mailchimp

As mentioned above, we are talking about a fairly powerful, rather intuitive platform with a great user interface and great design.The biggest pro of Mailchimp is really the fact that their platform isn't as dry as most email marketing and marketing automation platforms.

But on their free email marketing plan.Some would say that Mailchimp is the best free email marketing service.Not me though.However, I cannot deny that great benefits can be seen.

Their core tools and features are included in the free plan, which is definitely a pro and can offer something very close to a holistic solution when it comes to email marketing on a budget.

This free email marketing tool offers…

Many functions, really.You can get the basic models you need.You will have the limitation of a maximum of 2,000 contacts and 12,000 emails, as I have already mentioned.That's more than what other free email marketing services are willing to give you.You will also have only one audience."Audience" is a sleek tool that will help you collect and manage your contacts (subscribers, non-subscribers, and non-subscribers).

What you can also get is a CRM tool, segmentation options, and some very nice behavioral targeting tools.

And the last very useful feature is their new "Websites" feature.It is still in beta but is available for free email marketing service and allows users to create and publish a website, along with analytics.

We hope this feature will remain part of the free plan after losing its beta status.

Cons by Mailchimp

There have been many users who claim that the interface is not the friendliest environment on the planet.However, this is not my main concern in this case.

One of the biggest drawbacks, at least in my opinion, would be that you are only allowed basic templates.You can't even create your own.And this is yet another free email marketing tool with branded emails on its free plan.

However, the biggest drawback when it comes to Mailchimp is that it can get, as I said at the beginning, quite expensive, pretty fast.If you're aiming for growth – and who isn't? -, Mailchimp is not so generous, as you will have to upgrade your plan.

And you'll pay some extra money for it.

Oh, and since Mailchimp's Terms of Use are more than strict when it comes to affiliate marketing.Affiliate marketing is not allowed at all, so if this is something you want to explore, this free email marketing service is not for you.

What about industries and customer support?

If you're an eCommerce-r, agency, or publisher/blogger, you'll find that Mailchimp is one of those tools that could potentially work for you, despite the branding.But only if you keep your growth to a minimum.

If you need CRM tool integrations and management, then it's a very solid option.

As for support now, you'll have 30-day email support and access to their knowledge base, but that would be all.Phone support is reserved for the premium plan only.

5. MailJet

MailJet is one of those options that are affordable when it comes to their paid plans.It also started as a transactional email platform.Subsequently, it evolved into an email marketing platform (free).MailJet can prove to be quite useful, especially if you don't care too much about sophistication.

Email Marketing Free Mailjet Services


This is one of the free email marketing services that can provide solutions through a pay as you grow the plan.Which can be very useful if you have little budget.

However, if you're looking at this guide, I bet there's no budget to spare.So, let's continue with everything you need to know.

Pros of MailJet

MailJet's free email marketing plan is pretty generous, as it offers the option of unlimited contacts, which is a very nice thing to do.

In addition, their drag-and-drop editor has proven to be one of the simplest.If you're a beginner, you'll find that this is a pretty big plus, as it won't require a big learning curve that could potentially lock you in.

This free email marketing tool offers…

… All the basics.Which is a great option, but still that's what it is: the basics.And now, let me elaborate.

You can get unlimited contacts and this is a fact that will definitely help you in your growth.However, "unlimited contacts" does not mean "unlimited emails" and there is a very strict daily limit of 200 emails.

However, you can get the SMTP forwarding, webhooks and APIs, the email editor I mentioned earlier, which is super easy to use, and a variety of email templates, albeit small in size.

Oh yes, and email statistics are also part of the free email marketing platform.

Cons by MailJet

MailJet is one of those free email marketing services that also go for branded email.But let's keep it aside for a while.

In general, this is one of those free email marketing campaign services that don't really offer sophistication, and its segmentation options are a bit limited and not available for the free plan.It is good for beginners, but not for an advanced user.The same applies to the automation option.

Finally, it may have that unlimited contacts option, but let me tell you about the sending limit: In addition to the daily limit of 200 emails per day, there is a monthly limit of 6,000 emails, which is not stellar.

What about industries and customer support?

Industries that need to work cleanly and accurately without a learning curve, small Internet and SaaS businesses, and perhaps a company involved in transactional emails but not with too many transactions to juggle, may find MailJet to be of great benefit.

Now, as far as customer support is concerned, this free email marketing tool doesn't offer online customer support for their free plan.

6. SendPulse

If you want to become fast and simple multichannel and have all the tools for that (mostly) available, then you're looking for the right free email marketing tools, as you can get a lot more than… Well, email marketing tools.


Free Email Marketing Tool for SendPulse

SendPulse offers options for SMS marketing, Viber marketing, transactional emails, and so on.But is that all you might need to be included in this free email marketing tool?

Well, its features can be versatile and useful for a variety of industries, but there are some limitations that I wasn't a big fan of.Let's see.

Pros of SendPulse

You'll get some of the features you might need through its free email marketing services, I won't lie.All the customization and segmentation options are there, and the platform is fairly easy and intuitive to use, according to some of the free email marketing service reviews I've checked.

Aside from that, SendPulse might have those limitations I mentioned earlier, which I don't really agree with (branded emails are one of them, as usual), but an SMB that would find benefit in multichannel options would love it.

If your audience would benefit from SMS or Viber marketing, this is a free email marketing service worth trying.

This free email marketing tool offers…

More than you think.You'll have A/B testing for your email campaigns, a resend feature to those who don't open, an SMS/push option to add to autoresponders, and multiple mailing lists to juggle if you want.

Its free services can also give you more for less, or nearly less, when it comes to tools like subscription forms and email scheduling.Plus, 15,000 emails a month doesn't sound too shabby, does it?

I wish I could say that their editor is as great as the features offered by this free email marketing service, but the word on the streets is that it's not exactly easy.

Oh, and you can get the Automation360 tool too if you sign up for the free plan.This tool allows you to capture emails and send subscribed notifications from your website and then use your data for marketing purposes.

However, you can use it 5 times and that's it.

Cons by SendPulse

Aside from the email editor and branding on their emails that I have already mentioned, my main problem would be the fact that you can only get 500 contacts and that is the limit when it comes to this free email marketing tool.

Another problem would be that you cannot get enough storage volume for your files: only 20 Mb?Come on! – and that you can only get up to three sender addresses.

Of course, these are not serious limitations compared to other free email marketing services.

What about industries and customer support?

Industries that want to go multichannel on a budget are the ones that would love this nifty little tool, I'm not going to lie.

Therefore, small eCommerce businesses that need push notifications, tourism companies that would benefit from a bit of Viber marketing, and maybe those SMBs that use transactional emails would find this tool exactly what they need.

And as for support, there are phone, email, and live chat support options, as well as a knowledge base and video tutorials.

7. EmailOctopus

What started as a feature of Amazon's SES service, EmailOctopus has proven to be one of those little tools you can't do without "Aw!"a.


EmailOctopus free email marketing platform

EmailOctopus doesn't have many features but the ones it does, are pretty nice for an email marketing tool that has just started as a standalone service.

It might be a pretty useful platform with a great interface, but what else is there for what appears to be the newest free email marketing service in this group?Do you need Amazon SES to use it?

What can it do for you, in the end?

EmailOctopus 'Pro

Yes, we have the best free email marketing services compared to this guide, however, if you want to move with a paid plan and you don't have too many requirements, this is one of the most affordable.

But that's another story.

EmailOctopus doesn't have many features, but what it does have is more than enough for someone who needs a newsletter service and that's it.Their drag-and-drop editor is said to be super easy, for example.

Oh, and he's pretty generous with his contacts and emails when it comes to the free plan.

This free email marketing tool offers…

Quite a few things, if I'm honest!Again, if email newsletters are what you want and you don't really have too many requirements.

So, as part of the free email marketing service provided by this platform, you will receive up to 2,500 contacts and up to 10,000 emails per month, which is not bad at all if you only need the basics.

Your statistics are monitored and stored, unfortunately not forever but only for a month, which is not necessarily negative.

Oh, and what it lacks in features, it makes up for the integrations, as it has as many as you'd need, but not an ounce more.

Cons. EmailOctopus

Its simplicity can prove to be a big disadvantage, since not everyone is happy to send newsletters and, more often than not, they need a free email marketing platform with a more holistic approach, at least on some things and on some levels.

Oh, and the EmailOctopus branding on emails didn't really make me happy.

What about industries and customer support?

Well, if you already use Amazon's web services, you have a really great tool in your hands.In addition to that, industries that won't send transactional emails and won't need, say, push notifications, will be quite happy with this service.

And as for support, it is available for both paid and free email marketing services, when it comes to this platform.

8. Benchmark

Benchmark is clearly an SME-loving program, as I already mentioned in our article on Constant Contact alternatives.Benchmark Email is one of those free email marketing services that have a strong presence in over fifteen countries.


Email Marketing Benchmark Email

This tool is very simple.Very simple, one could argue.But simple doesn't mean bad, and surely, Benchmark's free email marketing tool is one of the best known around.Let's go ahead and find out why.

Benchmark's Pros

Its publisher.Its editor is almost too simple to use for those of you (us) who don't want to get too technical with your email marketing campaigns and all the other features you need.

So, combine the editor with simple software like this free email marketing platform and you will get a fantastic tool that can help you with everything, for people who don't have technical knowledge and can't afford to have someone do it in their team.

Oh, and their models – you can choose from a rather wide variety if I'm honest.Which is pretty interesting, all things considered.

This free email marketing tool offers…

First, the free email marketing service can allow up to 2,000 contacts and up to 14,000 emails per month.Which is definitely not too run down, especially for an SME or an entrepreneur/solopreneur who is just starting out.

Another advantage is that Benchmark's free email marketing campaign services offer more than enough email marketing tools.So, you will be able to use the editor (of course!), You'll get responsive templates and basic drip campaigns.

You'll also be able to take a look at your data, with Google Analytics tracking, heatmap reports, and reports on emails opened by the device.

Video storage is unlimited, list management, segmentation, and list hygiene are also part of the free deal, and finally, active engagement reports never go wrong.

Cons of the benchmark

While the video storage is unlimited, you can only get 10MB of free storage for the image gallery, which, especially nowadays, is not enough.Also, there are no A/B testing and targeting options when it comes to email marketing campaigns.

Another drawback, and quite big, is the fact that the free plan doesn't include any marketing automation tools.

And finally, the deliverability of Benchmark … Let's say it's not as tall as one would have hoped.

What about industries and customer support?

If you have a business that doesn't need additional space for photos and would like to explore an option that can pretty much give them the basics they'll need either way, then go for it.

Bloggers and SMBs would find this free email marketing tool very useful if I'm honest.

And let's not forget the customer support aspect… Only paid accounts get premium support.

9. CleverReach

Last but not least, we have CleverReach.This platform is one of the free email marketing services that started as something else – in this case, a tech service provider for email marketing – and has become one of the free email marketing tools to talk about.


CleverReach free email marketing tool

But is CleverReach as smart as it claims to be when it comes to its free email marketing tools?And why should you check this out instead?See…

Pros of CleverReach

This free email marketing service is one of the simplest, in terms of interface, like Benchmark.It also allows you to import templates you've created through other email marketing platforms and convert them into CleverReach templates, making the transition hassle-free and hassle-free.

But there is another pro, one that does not have many free email marketing tools: you can send your campaigns through secure data and server locations within Germany and the EU, since CleverReach is one of the members of the CSA.

This free email marketing tool offers…

First of all, a rather useful little feature called "Automatic Bounce Management", which will automatically eliminate bounces, saving you time and effort.

Of course, you're getting your subscribers and the total number of emails sent: up to 250 contacts and up to 1,000 emails per month, to be exact.

You'll also be able to edit links after sending a campaign, you'll get basic reporting options and segmentation options for your recipient list, as well as a free tool that lets you keep your recipient list clean and sorted.

Cons of CleverReach

The automation tools included in the free plan are very limited, especially when compared to other free email marketing services that can offer more at a lower price.Also, there are no A/B testing options when it comes to newsletters.

Another flaw is the fact that it is not possible to evaluate the email clients used by recipients and there should really be an option, perhaps a scaled-down version, of setting up autoresponders for behavioral emails.

Oh and something I'd like to point out here, which is a big drawback if I say it myself: Outgoing emails that are part of the free plan will have a small ad in their content that can't be removed.

What about industries and customer support?

One of the huge benefits of this free email marketing service is that it can count on fully GDPR-compliant emails.This is a big advantage when it comes to industries and businesses within the EU.

Now, as for the support part, you can get free email support.Something else is part of the premium plan.

Email Marketing Services: Free Trial

I left a couple of platforms out of the equation, didn't I?You haven't seen platforms here like AWeber, Constant Contact, and Active Campaign.

The reason is that there is no free email marketing tool with these.However, there is a free trial period, where you can access and test all the features, in order to make sure you want a purchase with that.

So yes, there are email marketing services with a free trial.And here are the ones worth trying:

  • AWeber: It's worth a try, especially if you're using WordPress.
  • Constant contact: Very fast onboarding and perhaps the oldest email marketing platform.
  • Active campaign: promises to improve the customer experience via SMS and email.
  • ConvertKit : for online content creators.
  • MailUp: if you don't care so much about fast email marketing
  • MoonMail: if you want to harness the power of Amazon.

I bet you're thinking, "Why should I test them if I could benefit from a free email marketing tool?"
Or maybe, "You've compiled a list with the best free email marketing services in comparison, haven't you?"

Ah, I don't know… I have to tell you everything and, ultimately, it is your calling.


Yes yes, it's a long and maybe a little tedious process until you can decide which free email marketing service suits you best.However, this is why we have the main table at the top!

The main key here is to make sure you have something that can give you all the freedom you need, with no hidden costs.So be adamant when you're doing your research.

Make sure that the one you choose is the one that will take you where you need it.But also look at its prices as a whole.You'll want to hold on to it when you stop being a five-by-five and start calling yourself a fancy businessman!