Advertising on Facebook can be very profitable, but it can also be very expensive. You need to be an expert in Facebook marketing to optimize your ads for conversions.No matter which advertising platform you choose, it's important to pay less per click than your average conversion.If $5.00 in advertising brought me $25.00 in ROI, then it's a successful campaign.However, you have to be careful when exploring different networks, trying different things.One of the highest conversion platforms has been Facebook because you have huge targeting options.It can be very profitable, however, the potential to go broke with Facebook advertising is also very high.I decided to do some research on what matters most when I advertise on Facebook and was very impressed with what I found.Next,Now

I rarely use advertising on Facebook, but the problems I encountered were the same ones people face today.Here are the mistakes to avoid when marketing through Facebook Ads.

Targeting the wrong audience

This shouldn't be rocket science and if you've been in the industry for quite some time, then you know this applies to everything you do.By now, you should have a good breakdown of your target audience, so when setting up your Facebook ads, make sure you use the feature.Facebook is great because it collects all this information when people sign up so you can pinpoint your target audience accurately.However, it is very important that you know what to filter your target audience to and that means doing your research from first.As mentioned, if you've been in the industry for years, then you'll know EXACTLY who, what, where, and when to display your ads.

If you're just starting out, use the next feature to find out what works for you.

Split test

Just like many ad networks, with Facebook, you can have several variations of active ads at once.This means that you can have different titles, images, locations, age ranges, etc., That they all go at once.However, if you are going to be divided, then it is important NOT to get carried away because you can quickly burn your budget.When spitting out tests, always set a budget for each one so you don't lose huge money during this initial testing phase, and after that, you can optimize by increasing your budget.

When splitting tests, keep an eye on your ads, making sure you collect enough data on each test.Your goal is to find the best performing ad so you can convert your budget into a huge ROI.

Device filter

Through Google Analytics, you can find huge data about your website and its visitors.I look at several statistics, including device failure, because it will tell me what percentage of people access my website via mobile, desktop, and tablet.I can then use this information when setting up my Facebook ads in the future.For example, if most people in my niche are visiting my website via desktop, there's no point in showing my ads to mobile users.Later, in test mode, I will always leave them all on because our ads are displayed on Facebook, so most people can use one device over another.But, in the end, your goal should be to find out which devices are using your target audience, then optimize each ad for that particular device.

Your budget matters

As mentioned above, it is very important that you always have a budget at the beginning.It's best to start slowly, then build once you've discovered what works compared to other variations.Once you have this information, you know you'll get a good ROI so you can invest more in advertising.However, at first, it's very easy to get distracted because you have so many options, and Facebook allows you tremendous flexibility.For example, you can choose to run 50 ads at once if you decide you want to set up your campaign this way.However, with a budget of $10.00 per ad, you'll go through $500.00 in a single day.This is why I encourage you to take an alternative approach.

Start small and play with 2-3 ads at once.Then filter the best ad as you edit it until you get optimal performances.You can then introduce another ad to test, but limit the budget of that ad to make sure you don't spend too much money.After that, you'll never go beyond your daily budget because this will cause you to lose flexibility in testing and optimization because you won't have a budget to really try the things you'd like.