Search engine optimization, as you know, is the lifeblood of an online business today. You have no choice but to understand the strategy and implement it. This is the most effective way to increase traffic. You also need to move fast to stay abreast of the latest developments in the field. Also, SEO is the most effective way to increase traffic to your website. But during this race to success, companies make some serious mistakes. These simply destroy their efforts and lower their search engine rankings rather than improve it. According to experts, below are the common SEO mistakes to avoid.
You don't like keyword research tools
Content marketers in general don't like keyword research tools. They feel that using them is like cheating the search engine. In fact, the truth is just the opposite. A keyword research tool tells you what online users in your niche are looking for. Optimizing your content accordinglywill not only add value, but also help search engines. Both will understand what you are doing at a glance. And they will reward you with more sales.
Your web pages don't have enough content
This is an SEO mistake made by large organizations. They just create a great website. And most of their pages don't have much to offer. Make sure that each page of your website has more than what the website already features as elements of its design. Add good content and make it friendly. Otherwise, Google will lower your rank. He doesn't like thin pages.
Don't promote your content
This is also one of the SEO mistakes that companies often make. People generally believe that promoting their content is shameful. It's actually a great thing. You've posted great content and want others to read it. And no one will come to you asking your permission to read them. For this, you need a huge following on Facebook and a large base of email subscribers. Write informative content and post it on Facebook at regular intervals. Post their summaries at regular intervals on Linkedin. Don't forget to link them to actual posts on Facebook. Link your previous posts to related most recent posts. You should use as many social networking platforms as possible.
Ignore broken links
Broken links create a lot of chaos in your search engine's ranking than you could ever imagine. They tell Google that there is no resource on a particular web page. The search giant hates finding it when it indexes your website because it wastes its precious time. The matter gets worse if there are backlinks pointing to this broken page. Deleting them is also not a problem. This will eventually ruin the entire structure. The only way out is to correct those mistakes. Make sure that every page of your website has something informative for both the user and the search engine giant.
Ignore your "Google My Business" listing
Google, nowadays, is going local. And if you want to rank high, you need to indicate your location. This is true if you are a small business operating in a specific area.
Ignore social media
The social media user base is always increasing. And ignoring them is a serious SEO mistake that will cost you your website ranking on Google. Research online on the type of social media platforms your target audience is around. Create attractive profiles on them and populate your account with informative content. People should feel pressured to read your entire posts and share them in their social circles. In this way, social signals from your website will increase. And Google will reward your efforts with high ranking on its results pages.
Keep guessing your ROI
This is another common SEO mistake that online businesses make. They build their search engine optimization strategies on guesswork. It is true that calculating the return on investment is difficult in the SEO campaign . But you can do it to some extent; For example, you can analyze your ROI on the keywords you choose. This eliminates the ability to search for keywords that don't generate revenue. And save big!
Misuse guest blogging
Guest blogging is a great strategy, it improves the visibility of your website. Provide a link at the end of your post but just for the sake of it won't help anymore, you need to make sure you don't spam the blog.
The guest post should be relevant to the website of your choice. Don't optimize it to rank high on that website, just create an informative post so that your post adds value to it. Know that Google is on the hunt for spam guest bloggers, it will penalize you hard and fast.
You don't analyze your competition
Analyze your competitor, it can give you a clearer idea of what works and what doesn't. Check why your competitor is higher on Google? You can take ideas from them. Never copy, you will invite penalties instead of improvement.
You don't monitor your website's performance
If you want to improve, you need to monitor your performance. The same applies to search engine rankings. Track your website's performance on the platforms of your choice. Work on areas that need improvement. Remember, the process never ends.
Finally, don't allow reputable websites to repost your content. The statement may seem counterproductive. Google will find the duplication, and the reputed website will be higher than yours's. However, you can't avoid it; The best way is to request that you use a canonical tag, it should point to your website. This way, you will save yourself from the wrath of Google.
Ignoring even mobile versions is one of the most common mistakes companies make. Today's consumers prefer handheld devices to laptops or desktops, and you need to keep this in mind to stay alive. Create a responsive web design so that your website responds well to mobile browsing. Complete all your attempts here with measures to increase website speed. Your website will start moving before you even know it.
SEO, if done right, is a highly skilled sales representative present 24/7. If you get it wrong, your business vanishes into thin air.